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Top 7 Wishlist Shopify Apps in 2024

February 28, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Wishlist features are a game-changer, and we’ve rounded up the Top 7 Wishlist Shopify Apps just for you.

App Name Vendor Rating Pricing (Monthly) Logo Action
Wishlist Plus

👉 More Info

Swym Corporation 4.9/5 ⭐️ Free plan available. 30-day free trial. Get app!
Growave: Loyalty & Wishlist +

👉 More Info

Growave 4.7/5 ⭐️ Free plan available. 14-day free trial. Get app!
Wishlist Hero

👉 More Info

Revamp 4.6/5 ⭐️ Free plan available. 14-day free trial. Get app!
Wishlist ‑ Wishify

👉 More Info

Zooomy 5.0/5 ⭐️ Free plan available. 7-day free trial. Get app!
Wishlist King

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Appmate 4.9/5 ⭐️ From $4.95/month. 14-day free trial. Get app!
Wishlist Engine

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Script Engine 5.0/5 ⭐️ Free plan available. 5-day free trial. Get app!
iWish: Wishlist

👉 More Info

Mascot Software Technologies Pvt. Ltd 4.6/5 ⭐️ $2/month. 14-day free trial. Get app!

Top 7 Wishlist Shopify Apps

Wishlist Plus

  • Rating: 4.9 out of 5 stars ⭐
  • Total Reviews: 1,962 ✍
  • Developer: Swym Corporation

About the App

Wishlist Plus is a comprehensive Shopify app designed to enhance customer engagement and increase conversions by enabling shoppers to create wishlists. What sets Wishlist Plus apart is its user-friendly interface and advanced features such as social sharing, customizable design, and the ability to recover abandoned carts. With an emphasis on improving the overall shopping experience, this app is an excellent choice for merchants looking to boost customer loyalty and drive more sales through wishlists.

Key Features

  • Button Placement and Customer Engagement: Enhances user experience by allowing easy bookmarking of favorite products.
  • Email & Social Media Communication: Facilitates sharing of wishlists through email, text messages, and social media.
  • Event-Triggered Email Campaigns: Automates notifications for low-stock, restock, and price drops of wishlisted items.

Pros & Cons

Pros:

  • Effortless customization and setup.
  • Responsive design for a variety of devices.
  • Exceptional customer support.
  • Free plan availability with valuable features.

Cons:

  • Some issues with theme customization.
  • Language limitations in the free plan.
  • Additional features and customizations may require upgrading to paid plans.

Pricing

  • Free Plan: Includes basic features, up to 100 wishlist items per month, and support for up to 5,000 sessions per month.
  • Starter Plan ($14.99/month): Advanced features like wishlist reminders, detailed reports, and support for up to 10,000 sessions per month.
  • Pro Plan ($49.99/month): Includes Klaviyo integration, price drop emails, and support for up to 50,000 sessions per month.
  • Premium Plan ($99.99/month): Offers API support, custom email templates, and supports up to 100,000 sessions per month.

Who Should Use It

  • E-commerce Startups and Small Businesses: Beneficial for new online stores seeking to enhance customer engagement and retention.
  • Established Online Retailers: Ideal for larger e-commerce platforms looking to integrate advanced wishlist and marketing features.
  • Businesses Focusing on Personalized Marketing: Great fit for companies aiming to leverage customer wishlist data for targeted marketing campaigns.
  • Stores Requiring Multi-Platform Integration: Useful for businesses seeking seamless compatibility with Shopify, email marketing platforms, and other e-commerce tools.
  • Retailers Emphasizing Customer Experience: Suitable for stores prioritizing a user-friendly shopping experience with wishlist and sharing capabilities.
  • Companies Looking for Scalable Solutions: Appropriate for businesses planning to scale up, offering various plans to accommodate different sizes and needs.

Growave: Loyalty & Wishlist +

  • Rating: 4.7 out of 5 stars ⭐
  • Total Reviews: 2,031 ✍
  • Developer: Growave

About the App

Growave is a multifunctional Shopify app that includes a robust Wishlist feature alongside its loyalty program and other e-commerce tools. What distinguishes Growave is its all-in-one approach, allowing merchants to not only offer wishlist functionality but also loyalty rewards, reviews, and social integrations. With Growave, you can create a seamless shopping experience that encourages customers to interact with your store. Its versatility and comprehensive suite of features make it a standout choice for merchants seeking an integrated solution to enhance customer engagement.

Key Features

  • Loyalty Program and VIP Tiers: Encourages repeat purchases and enhances customer retention.
  • Referral Program: Helps in acquiring customers organically, reducing advertising spend.
  • Wishlist and Trigger Emails: Implements wishlists with automated notifications for sales, and restocks.
  • Photo & Product Reviews: Facilitates collection of customer reviews and displays them on Google search results.
  • Instagram Photos & User-Generated Content (UGC): Builds social proof and drives conversions by showcasing real customer experiences.

Pros & Cons

Pros:

  • Multifunctional with features like loyalty, wishlist, reviews, and social login.
  • Easy integration with Shopify and other platforms.
  • User-friendly interface with customization options.
  • Effective in increasing sales and customer retention.

Cons:

  • Some limitations in design and visual appeal of widgets.
  • Occasional slow loading times.
  • Features may be complex for some users to evaluate effectively.

Pricing

  • Free Plan: Basic features for up to 100 orders/month.
  • Medium Plan ($49/month): Includes advanced rewards, referral program, and one integration.
  • Growth Plan ($149/month): Adds VIP tiers, points expiry, gift cards, and wishlist reminders.
  • Premium Plan ($349/month): Offers API access, unlimited integrations, and priority support.

Who Should Use It

  • Shopify Store Owners: Ideal for Shopify users looking for an all-in-one solution for loyalty, referrals, and wishlist functionalities.
  • Businesses Focusing on Customer Engagement: Suitable for companies aiming to enhance customer engagement through loyalty programs and UGC.
  • Retailers Seeking to Increase Sales: Beneficial for stores looking to boost repeat purchases and leverage customer referrals.
  • Brands Looking for Comprehensive Solutions: Perfect for brands that require a range of features in one app to simplify operations.

Wishlist Hero

  • Rating: 4.6 out of 5 stars ⭐
  • Total Reviews: 471 ✍
  • Developer: Revamp

About the App

Wishlist Hero is a specialized Shopify app focused solely on providing a powerful and customizable wishlist solution. What sets Wishlist Hero apart is its simplicity and efficiency in allowing customers to create and manage wishlists with ease. It offers a highly customizable design, making it an ideal choice for merchants who want to tailor their wishlist feature to match their brand. With Wishlist Hero, you can offer customers a straightforward and user-friendly way to save their favorite products for future purchases, making it a standout app for wishlist functionality.

Key Features

  • Email Reminders & Notifications: Sends automated email reminders for wishlisted items with low stock or price drops.
  • Dashboard for Easy Management: Provides detailed reports and analytics for tracking customer behavior and wishlist activities.
  • Multi-Language Support: Accommodates various languages, enhancing the app’s accessibility for a global audience.
  • Social Media Sharing: Enables customers to share their wishlists through email or social media platforms like Facebook.
  • Customizable Design: Offers options for custom branding and aesthetic adjustments to match the store’s theme.

Pros & Cons

Pros:

  • Simple and functional design that integrates seamlessly with Shopify.
  • Free plan with sufficient features for startups and small businesses.
  • Efficient and quick customer support.
  • Provides valuable data for sales analytics and customer preferences.

Cons:

  • Some limitations in aesthetic customization.
  • A few users reported issues with the dashboard functionality in the Shopify panel.

Pricing

  • Free Plan: Includes basic features like code-free setup and support for up to 500 wishlist items per month.
  • Silver Plan ($4/month): Expands features with custom branding, Facebook integration, and email reminders.
  • Gold Plus Plan ($17/month): Offers advanced integrations and support for up to 5,000 wishlist items per month.
  • Platinum Plan ($29/month): The most comprehensive plan, supporting up to 10,000 wishlist items per month with additional features.

Who Should Use It

  • E-commerce Startups and Small Businesses: Ideal for new online stores needing an easy-to-use wishlist functionality.
  • Retailers Seeking Enhanced Customer Engagement: Suitable for stores focusing on customer retention through wishlist sharing and reminders.
  • Stores Requiring Multi-Language Support: Perfect for businesses catering to an international audience and needing support for multiple languages.
  • Businesses Looking for Cost-Effective Solutions: Appropriate for companies seeking a budget-friendly solution with scalable options.

Wishlist ‑ Wishify

  • Rating: 5.0 out of 5 stars ⭐
  • Total Reviews: 408 ✍
  • Developer: Zooomy

About the App

Wishify is a dedicated Shopify app designed to add wishlist functionality to your store. What sets it apart is its focus on simplicity and effectiveness. Wishify allows customers to create and manage wishlists effortlessly. With features like customizable button styles and placement, it seamlessly integrates into your store’s design. Its user-friendly approach and compatibility with various themes make it an excellent choice for merchants looking for a straightforward wishlist solution.

Key Features

  • Easy Wishlist Sharing: Customers can share their wishlists via social platforms like Facebook, WhatsApp, Twitter, etc.
  • Guest Wishlist Feature: Allows users to create wishlists without an account, enhancing the shopping experience for casual browsers.
  • Customizable Wishlist Button: Offers customization options for the wishlist button, including color and text changes.
  • Email Reminders: Sends email reminders for wishlisted items, facilitating customer engagement and potential sales.
  • Integration with Popular Apps: Works seamlessly with Boost Commerce, Quick View Secomapp, Searchanise, Klaviyo, and more.

Pros & Cons

Pros:

  • Renowned for its excellent customer support and user-friendly interface.
  • Easy installation and customization options to fit various business needs.
  • Enhances customer engagement by allowing favorites to be saved and shared.
  • Affordable and suitable for small businesses, offering a range of plans.

Cons:

  • Some users have experienced challenges with coding during setup.
  • Limited language support may restrict its use in non-English speaking markets.

Pricing

  • Free Plan: Up to 100 wishlist items per month with basic customization options.
  • Professional Plan ($5.99/month): Expands to 1,000 wishlist items per month with additional features like guest wishlist and custom branding.
  • Premium Plan ($12.99/month): Includes all features of the Professional plan with up to 3,000 wishlist items per month and full reports.
  • Advanced Plan ($29.99/month): Offers the most extensive features including automatic wishlist reminder emails, supporting up to 10,000 wishlist items per month.

Who Should Use It

  • Small to Medium E-commerce Businesses: Ideal for those seeking an affordable solution to enhance customer retention and engagement.
  • Businesses Focusing on Social Media Marketing: Suitable for companies leveraging social platforms for marketing and customer engagement.
  • Retailers Seeking Enhanced Customer Experience: Perfect for stores that prioritize user-friendly shopping experiences with wishlist features.
  • Global E-commerce Platforms: Beneficial for businesses catering to a diverse customer base with support for multiple languages.

Wishlist King

  • Rating: 4.9 out of 5 stars ⭐
  • Total Reviews: 325 ✍
  • Developer: Appmate

About the App

Wishlist King is a Shopify app that specializes in providing a feature-rich wishlist feature to engage your customers. What distinguishes Wishlist King is its emphasis on social proof by displaying the number of times a product has been wishlisted, creating a sense of popularity and trust. It also offers customizable designs and placement options. With Wishlist King, you can not only enable wishlists but also leverage social influence to boost customer engagement and sales.

Key Features

  • One-Click Wishlist Creation: Allows customers to start wishlists with a single click and add products from anywhere on the site.
  • Theme Integration: Seamlessly blends with all Shopify themes without the need for popups or a generic look.
  • Email Reminder Integration: Includes Klaviyo integration for sending email reminders to customers about their wishlisted items.
  • Customizable Design: Free setup and customization to ensure the wishlist feature aligns with the store’s branding.
  • Analytics and Insights: Provides robust analytics to understand customer preferences and behaviors.

Pros & Cons

Pros:

  • Cost-effective solution for wishlist creation and sharing.
  • Seamless integration with a variety of Shopify themes.
  • Offers robust analytics for tracking customer preferences.
  • Supports large inventories and multilingual functionality.

Cons:

  • Limited to Shopify platform, not suitable for non-Shopify users.
  • Some users may require assistance with backend customization.

Pricing

  • Basic Shopify Plan ($4.95/month): Unlimited wishlist functionality for Shopify Basic Stores.
  • Shopify Plan ($19/month): Tailored for Shopify Standard Stores with unlimited wishlist functionality.
  • Advanced Shopify Plan ($29/month): Designed for Shopify Advanced Stores with additional features.
  • Shopify Plus Plan ($49/month): Offers priority support and is compatible with Hydrogen and other headless stacks.

Who Should Use It

  • Shopify Store Owners: Ideal for those seeking a robust wishlist solution within the Shopify ecosystem.
  • Retailers Focusing on Customer Experience: Suitable for businesses looking to improve customer engagement and track preferences.
  • Stores with Large Inventories: Beneficial for retailers needing a wishlist app capable of handling extensive product ranges.
  • Global E-commerce Platforms: Appropriate for businesses requiring multilingual support to cater to a diverse customer base.

Wishlist Engine

  • Rating: 5.0 out of 5 stars ⭐
  • Total Reviews: 203 ✍
  • Developer: Script Engine

About the App

Wishlist Engine is a dedicated Shopify app designed to add wishlist functionality to your store. What sets it apart is its focus on simplicity and ease of use. Wishlist Engine allows customers to create and manage wishlists effortlessly, enhancing their shopping experience. With customizable design options, it seamlessly integrates into your store’s theme. Its straightforward approach and compatibility with various themes make it an excellent choice for merchants seeking a user-friendly wishlist solution.

Key Features

  • Multiple Item Wishlist: Allows customers to save multiple favorites at a time.
  • Analytical Reports: Provides insights on the most wishlisted products and customer preferences.
  • Automatic Email Alerts: Helps convert wishlist products into sales with automated notifications.
  • Guest Wishlist Feature: Enables non-registered customers to add items to their wishlist.
  • Customization Options: Offers button and icon customization, along with sharing options for wishlists.

Pros & Cons

Pros:

  • Seamless integration with various themes and user-friendly interface.
  • Collects valuable customer product interest data for targeted marketing.
  • Adaptable to various business needs with an affordable pricing structure.
  • Noted for responsive and helpful customer support.

Cons:

  • Installation can be tricky for stores with custom themes or advanced customizations.
  • Limited to English language, which may not cater to all international customers.

Pricing

  • Free Plan: Includes up to 100 wishlist items, customization options, and basic insights.
  • Basic Plan ($4.49/month): Expands features with unlimited wishlist items, notification popup customization, and no branding.
  • Advanced Plan ($9.49/month): Adds auto reminder alerts, price drop and restock alerts, Facebook Pixel, and trending wishlist widget.

Who Should Use It

  • E-commerce Stores Looking for Wishlist Features: Ideal for online retailers seeking to enhance customer engagement and sales through wishlist functionality.
  • Businesses Focusing on Customer Retention: Suitable for stores that aim to retain customers by notifying them about product updates and restocks.
  • Stores with Diverse Product Ranges: Beneficial for businesses with large inventories aiming to track customer preferences.
  • Merchants Seeking Affordable Solutions: Appropriate for small to medium-sized businesses looking for a cost-effective way to enhance their e-commerce platform.

iWish: Wishlist

  • Rating: 4.6 out of 5 stars ⭐
  • Total Reviews: 218 ✍
  • Developer: Mascot Software Technologies Pvt. Ltd

About the App

iWish is a Shopify app that focuses on providing customers with a seamless wishlist experience. What distinguishes iWish is its simplicity and straightforwardness in enabling shoppers to create and manage wishlists. It offers customizable design options to match your store’s aesthetics seamlessly. With iWish, you can enhance the shopping journey by offering customers an easy and convenient way to save their desired products for future reference, making it an excellent choice for wishlist functionality.

Key Features

  • Unlimited Wishlist Items: Allows customers to add an unlimited number of products to their wishlists.
  • Guest Wishlist Feature: Enables guest users to create wishlists without needing an account.
  • Customization Options: Fully customizable ‘My Wishlist’ page to align with the store’s branding.
  • Multiple Wishlist Creation: Customers can create multiple wishlists for different purposes or occasions.
  • Easy Integration with Shopify 2.0: Offers seamless compatibility with the latest Shopify themes.

Pros & Cons

Pros:

  • Seamless integration with Shopify and user-friendly interface.
  • Affordable pricing model, making it accessible for small to medium-sized businesses.
  • Effective in enhancing the shopping experience and potentially boosting sales.
  • Notable for exceptional customer support and customization services.

Cons:

  • Some users might require assistance for advanced customization or theme integration.
  • Limited language support, primarily focused on English-speaking markets.

Pricing

  • Monthly Plan ($2/month): A fixed cost providing full access to all features, with no limit on the number of items or customers.

Who Should Use It

  • Shopify Store Owners: Ideal for e-commerce businesses using Shopify looking for an affordable wishlist solution.
  • Retailers Seeking Enhanced Customer Experience: Suitable for stores focusing on customer retention and improved shopping experiences.
  • Businesses Needing Customizable Wishlist Features: Perfect for merchants who want a wishlist feature that aligns with their brand’s theme and style.
  • Stores Aiming to Track Popular Products: Beneficial for businesses looking to gain insights from customer wishlist data.

Conclusion

With the Top 7 Wishlist Shopify Apps we’ve explored, you’re equipped to choose the best app that suits your store’s needs and your customers’ preferences. Whether you prioritize ease of use, customization, or comprehensive analytics, there’s an app on this list that will meet your requirements and help take your e-commerce business to the next level. 


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.