Wix Editor vs Wix ADI: Which Is Better for Building Your Website? 

This article will walk you through the comparison of Wix Editor vs Wix ADI. 

Key Takeaways

• Wix Editor is a website-building tool that provides small businesses and online stores with drag-and-drop customization to help them create a unique and complicated site, such as adding, customizing elements, and choosing a text or color theme.
• Wix ADI uses artificial design intelligence to automatically create customized websites based on users’ responses to simple questions about their goals, objectives, and preferred layout, making it perfect for less tech-savvy users and time-constrained bloggers.

Wix ADI vs Wix Editor: A Glance

Wix is one of the top eCommerce platforms globally, with over 8 million active users worldwide. It provides a user-friendly drag-and-drop interface and thousands of features for customizing your online store. Many businesses switch to Wix due to its simplicity and impressive templates.

What is Wix ADI?

Wix ADI, or Artificial Design Intelligence, is a tool on Wix for creating user-friendly websites quickly. By learning from previous site designs, it offers attractive layouts tailored to your needs. 

After answering some questions about your business, Wix ADI creates a unique design for you. However, you can still personalize it with your images, text, and branding. 

Now, What is Wix Editor?

Wix Editor is a traditional drag-and-drop website-building tool that allows users to craft their digital spaces with unparalleled simplicity. With over 900 templates, store owners can flexibly choose unlimited, beautifully designed templates to kickstart their websites. Creating a unique and functional website becomes easy with the assistance of Wix Editor.

Wix Editor is a versatile platform best for many individuals and businesses seeking to build an online store quickly and efficiently. It’s the best for:

• Small Businesses
• Restaurants
• Online Stores
• Bloggers
• Photographers

How Do They Work?

Wix Editor, similar to PowerPoint, offers drag-and-drop functionality. This gives you complete control over your website’s content placement and features. You can start by choosing a template from Wix’s extensive library:

On the other hand, Wix ADI uses Artificial Design Intelligence to craft a website. By simply answering questions about your business and contact details, it tailors a site for you.

Wix ADI efficiently designs a website tailored to your preferences by using the details you provide. It chooses the layout and colors and decides on image placements, making the design process smooth and straightforward.

Wix ADI vs Wix Editor: Pros & Cons

Wix ADI and Wix Editor come with several strong points and weaknesses that users should thoroughly consider to decide which suits their needs.

Wix Editor

Pros

• Drag-and-drop, intuitive interface.
• Extensive design & customization choices.
• No need for coding or technical expertise.
• Integration with robust in-house and third-party apps via the App Market.
• 24/7 customer support through the Help Center, phone calls, and social media channels.

Cons

• Take longer to set up.
• Require more technical knowledge and design skills than Wix ADI.

Wix ADI

Pros

• Quick website creation process.
• Customized templates tailored to your preferences.
• User-friendly, intuitive interface.
• No coding or technical knowledge required.

Cons

• Limited design flexibility compared to custom-coded websites.
• No access to template resources like Wix Editor.
• Switching between templates is impossible.
• Fewer customization options than Wix Editor.

Wix Editor vs Wix ADI: A Detailed Breakdown

So, let’s look at how these two compare in five features to identify which will provide you the best experience.

Easy of Use

Wix ADI and Wix Editor have user-friendly interfaces, but they differ in how easy they are to use.

Wix Editor

Wix Editor is designed for easy website creation, eliminating the need for coding skills. It offers a variety of industry-specific templates and boasts a drag-and-drop interface, allowing users to easily place elements like text boxes and images. 

Additionally, the editor provides various features, from apps and widgets to animations, improving your site’s look and function. Consequently, with Wix Editor, adjusting and personalizing your website’s layout becomes a breeze.

Wix ADI

Wix AD simplifies the process of building a website. It handles the challenging parts for you. All you need to do is answer a few straightforward questions about your website’s objectives, desired appearance, and content. Based on this, Wix AD will craft a unique website with a tailored design, layout, and content.

Once your website is up, you can tweak and enhance it using Wix’s user-friendly tools and many options. You can incorporate your own text, images, and elements, adjusting the design and layout to your preference.

The Verdict

When it comes to ease of use, Wix ADI is ahead. Gathering your preferences and details creates a tailored website for you, streamlining the entire process. 

Design and Customizability

Wix scored a 4.6 out of 5 in our design category, marking a 4.5% rise from the previous year. This boost is largely due to Wix’s enhanced template selection.

Wix Editor

Wix Editor offers a diverse selection with over 900 website templates tailored for online stores across industries like fashion and electronics. Each template is thoughtfully designed and customizable. 

If you can’t find a suitable template, you can start from scratch or hire a professional developer to create your website. Importantly, Wix Editor gives users complete autonomy over their websites. With its drag-and-drop capability, users can layer elements, use videos as backgrounds, and incorporate interactive features without any constraints.

Wix ADI

To provide a more personalized experience, Wix ADI offers limited themes to select from.

However, there’s ample room for further personalization. With tools like top-tier online logo makers, you can easily match your website’s color to your logo, switch to a different font, and seamlessly incorporate additional media into your pages.

The Verdict

When it comes to design and flexibility, Wix Editor is definitely superior to ADI. Users can customize every aspect of their website without any restrictions.

SEO Features

Wix wasn’t renowned for its SEO capabilities, offering little in-build SEO tools and off-page SEO control. However, whether you choose Wix Editor or Wix ADI, you’ll have access to some of the top SEO tools available.

Wix Editor

The Wix Editor provides a little bit more control, but the standout feature is that you can install other Apps, such as SiteBooster, Rabbit SEO, etc., to help you manage and control specific SEO features.

Wix ADI

In contrast, Wix ADI doesn’t integrate with third-party to improve your search engine optimization. 

Moreover, you can’t manage specific URL pages on Wix ADI, making it slightly less appealing if you really need your site to rank highly.

The Verdict

Wix Editor is a winner in this criteria for integration in the app market. While Wix ADI can’t add third-party apps, Wix Editor allows you to install other SEO apps to manage SEO features better.

Ecommerce Features

Wix’s eCommerce features are the same regardless of whether you choose Wix ADI or Wix Editor.

These features include:

• Product management: Add, edit, and organize your products by adding more detailed information about descriptions, images, pricing, and materials
• Payment processing: Support various payment options, including credit cards, PayPal, and offline payments. You can flexibly set up taxes, shipping rates, or order tracking.
• Inventory management: Track inventory levels and receive notifications when products run low with backorders and preorder setups.
• Marketing and sale tools: Promote the products and increase sales, such as discount codes, abandoned cart recovery, email marketing, or social media integration.
• Mobile optimization: Automatically for mobile devices, ensuring customers can easily browse and purchase from mobile and tablet devices.
• Abandoned cart recovery: Automatically send email reminders to customers leaving items in their shopping carts, encouraging them to return and complete their purchases.
• Customer management: Manage customer data, such as order history, contact information, and purchase behavior.
• Analytics and reporting: Provide detailed analytics and report tools to help you track your store’s performance and make informed decisions. Moreover, you can also view metrics such as sales, traffic, and customer behavior to optimize your store.

The Verdict

There is a tie in this round. While Wix Editor and Wix ADI offer the same ecommerce features, they differ in customization capabilities.

Wix ADI’s limited customization makes it less potent than Wix Editor. On the other hand, with its flexibility to add products, the Wix Editor provides a satisfied user experience. 

App Market

We frequently highlight the Wix App Market as an excellent resource for expanding your website’s capabilities. Let’s see how great it is dealing with Wix Editor and ADI.

Wix Editor

Wix Editor provides users with unrestricted access to the Wix marketplace. You can select from various applications, including in-house and third-party options, to bring out a better experience on your website. 

Wix ADI

Wix provides users with a wide range of apps in its marketplace, with nearly 250 items categorized into six groups. However, it’s worth noting that Wix ADI users cannot access this app market due to certain restrictions.

Wix ADI offers a limited selection of applications based on your previous answers. If you wish to integrate more apps into your website, consider transitioning to Wix Editor. However, remember that any changes you’ve made in Wix Editor won’t carry over when you return to using ADI.

The Verdict

Once more, Wix Editor wins in this aspect, allowing users to explore and use various apps. 

For instance, you can use apps like Zonify for Amazon affiliates and Smile to implement customer rewards and increase sales. You can also use analytics apps to gain insights into potential customers and use chatbots for seamless customer service.

Customer Support

Wix doesn’t dedicate two distinguished support systems to Wix Editor and Wix AID. Therefore, there are no differences between the two tools regarding customer care. 

With either Wix Editor or Wix ADI, you can access the following Wix’s help and support features:

• 24/7 phone line
• 24/7 live chat support
• Social media support
• Video tutorials
• A community forum
• A knowledge base
• Advanced specialist support

The Verdict

Both versions offer the same level of help and support, but Wix Editor has a slight advantage here because it offers a more extensive knowledge base. 

Wix ADI vs Wix Editor – FAQs

Final Thoughts

All in all, we believe that Wix Editor is the superior choice. While it may require a bit more time to become familiar with, it offers unlimited customization to creatively build your own site from scratch.