Wix eCommerce Reviews: Good For Your Small Online Store? 

Most people know Wix as a website builder, impressing us with its visual strength in creating a professional, modern website. In this article, we present Wix for Ecommerce review to see what type of ecommerce business makes sense.

Key Takeaways

• Wix ecommerce benefits online sellers with numerous advantages such as effortless site editing, multilingual support, and multiple channel selling; however, it comes with several weaknesses compared to other platforms like a limited app market.
• A thorough comparison between Wix and Shopify helps to-be merchants decide on the web builder for their business.

The Good & The Bad

Firstly, let’s unveil the numerous advantages and drawbacks of Wix ecommerce.

Pros

• Simplify website editing: Wix simplifies the process of editing your site by previewing changes on the storefront, ensuring informed adjustments.
• Wider reach: Wix’s multilingual support allows you to connect with audiences beyond limits, expanding your potential reach.
• Enhanced app marketplace: Explore various free and premium apps within Wix’s marketplace, allowing you to enhance your digital store’s functionality seamlessly.
• Multiple channels: Broaden your brand’s outreach by selling on social media platforms like Instagram, and extend your brand’s influence.
• Ideal for newcomers: Wix offers various website plans that cater to your skill level, enabling you to construct your site in a manner that suits you.
• Comprehensive e-commerce tools: Like other leading sales solutions, Wix provides many tools, including abandoned cart recovery, to optimize your online selling experience.
• Unmatched flexibility: Customizing and enhancing your website, Wix allows you to adapt to your customer’s needs, ensuring a dynamic online presence.

Cons

• Missing features: While Wix does a lot of stuff, it doesn’t have alerts for when you’re running low on items in your store.
• Limited creativity: Having too much control over your site’s appearance can make it tough to ensure everything runs smoothly.
• Limited app marketplace: The store where you get extra features for your site isn’t the biggest.

Wix for Ecommerce Review: A Detailed Breakdown 

Let’s break down the Wix for ecommerce review to explore how every aspect of Wix ecommerce works.

Pricing

Wix’s e-commerce plans come at reasonable prices. If you’re making around $70 to $100 monthly after covering your other costs, you’ll still profit, even with the priciest plan. It might not be a considerable profit, but it’s still something.

Wix offers five pricing plans ranging from $26 to $159 per month. 

All e-commerce plans include the following features:

• Customer accounts on your website
• A free domain for the first year
• $300 worth of ad vouchers (for Google Ads, Bing Ads, and local listings)
• Unlimited product listings
• Emails for recovering abandoned shopping carts
• Selling through social media channels

There’s also the custom-priced Enterprise plan, Wix’s end-to-end business solution, which is aimed at big businesses and starts at $500 per month, requiring a custom quote for exact pricing.

Plus, if you find that Wix isn’t the right fit within the first 14 days, you can get a full refund without any explanation.

Ease of Use

Customizing your online store is made easy with Wix’s WYSIWYG (What You See Is What You Get) builder, which lets you see real-time changes as you edit, unlike other platforms. No coding skills are required, making it user-friendly and earning it a high ease-of-use rating.

For a swift website creation, Wix ADI, powered by Artificial Design Intelligence, creates personalized sites within minutes based on your preferences.

Moreover, catering to an international audience is hassle-free with Wix Multilingual, enabling you to create different language versions of pages.

Wix simplifies the complexities of online store platforms, offering excellent e-commerce tools and customizable store designs. In essence, Wix is an ideal choice for beginners looking to launch their own businesses.

Themes

Although Wix offers excellent e-commerce features and a fantastic app store, its real strength lies in its template designs and customization, earning a 4 out of 5 in our “design flexibility” rating.

Wix provides over 800 templates, over 100 focused on online stores. All Wix templates are free, so you won’t incur hidden fees. However, if you want to use all the features of Wix’s e-commerce templates, you must be on an e-commerce plan.

To choose a template, you simply browse the options by category or using the search feature. Click on “preview” to see if you like how it looks, make your selection, and start editing. 

Especially, previewing your chosen template and ensuring you’re happy with the design is particularly important. Once you’ve published your site, you can’t switch to a different template. If you want a change, you have to create a new site and re-add your content.

Customer Satisfaction

The real test of any website builder is whether it makes users happy. That’s why we try out each platform ourselves, have other people use them, and give us their thoughts.

Through this process, we’ve found that Wix doesn’t just look good, it actually makes its users happy. When we asked how likely they would recommend Wix, our users gave it an impressive overall score of 3.99 out of 5!

Here’s what some of our users had to say about Wix eCommerce: 

“The tips that pop up as you go are great. For example, I got a warning when I dragged a logo to a place where it’d be hidden by the navigation menu.”

“It’s really helpful that you can resize the dashboard so that the sidebar menu is smaller and the actual website page is bigger.”

They found it easy to use Wix to create their online stores. They liked how they could add things like products and different sizes easily. They also appreciated how they could customize the store’s look to match their brand.

A few users felt that having a lot of creative control was quite challenging. They wished for more structure and more powerful e-commerce tools. However, they did like how Wix allowed them to create a unique brand and add features like product videos.

Sales Tools and Features

Wix offers all the tools to effectively sell physical and digital products online, receiving a 4.4 out of 5 in this research category.

Variety of Products

Wix doesn’t limit you. Whether you’re selling handmade items or digital downloads, you can set up your store to sell physical and digital products. If your business is about bookings and classes, Wix has options for that as well. You can accept booking payments through the Wix Bookings app.

Unlike platforms like Etsy with specific rules on what you can sell, you can sell unlimited products in your Wix’s online store.

Presenting Products

The visual appeal plays a significant role in online purchases. If a product has limited images or lacks proper presentation, potential customers might shop elsewhere. Wix stands out in this aspect by offering built-in product zoom, enhancing the viewing experience and increasing the likelihood of a sale.

Wix goes further by allowing up to 15 images per product, ensuring customers understand what they’re purchasing. Additionally, you can elevate the customer experience by including product videos, although this feature requires using Wix’s drag-and-drop editor.

Payments and Fees

Wix provides diverse payment gateway options, including PayPal, Stripe, and Square, with over 50 payment methods available. Although Amazon and Apple Pay are not supported, the range of choices makes up for this. Wix also presents its own payment gateway, Wix Payments, to streamline transactions and management.

All Wix sites come with SSL certificates, guaranteeing secure customer data processing. The “My Wallet” feature lets customers store credit card details for future purchases.

Managing Inventory

Wix will enable you to sell unlimited products with straightforward mass importing through CSV files. The Wix Stores app enables inventory management, allowing you to monitor stock levels and mark items as unavailable.

Shipping Solutions

By integrating with the ShipStation app, Wix improves shipping processes. Additionally, connecting with dropshipping companies allows for selling various items without handling packaging and shipping. Wix further offers features like personalized shipping labels, order tracking, and establishing shipping and tax rules.

Abandoned Cart Recovery

Wix’s abandoned cart recovery feature automatically sends emails to customers who leave items in their carts without completing the checkout process, helping recover potential lost revenue due to abandoned carts.

Multichannel Selling

Wix supports selling on Instagram, Facebook, Pinterest, and Amazon. Instagram selling directly interfaces with Wix, while other platforms may require third-party apps like Ecwid.

Wix Ascend

Wix Ascend is a comprehensive marketing solution that integrates customer communication, brand promotion, and workflow automation. It is available as a separate subscription with varying monthly plans from $10 to $49 per month.

App Market

Wix Stores, central to Wix eCommerce, comes with pre-installed templates. It offers many features, such as unlimited product selling, discount codes, mobile optimization, diverse payment acceptance, and order management.

SEO

Wix includes built-in tools for optimizing your site’s search engine visibility. With mobile optimization and customizable options like alt text and keywords, Wix simplifies SEO efforts.

Help and Support

Wix ensures you will be supported if your site crashes or you face difficulties. This earned Wix a score of 3.8 out of 5 for help and support.

Wix offers various ways to assist you, including:

• Phone support.
• Social media support.
• Community forum.
• Email ticket.
• Video tutorials.
• 24/7 on-page editor support.
• Detailed knowledge base.

Whether you prefer speaking with a real person over the phone or researching detailed help articles, Wix has options for everyone. While it doesn’t offer live chat, its extensive knowledge base and social media support make up for this.

Who is Best For

Wix is a versatile website builder suitable for a wide range of users, including:

• Beginners: Wix’s user-friendly drag-and-drop interface benefits people with little to no technical skills to create professional-looking websites.
• Small Businesses: With unlimited themes, features, and tools, Wix can cater to your needs, whether you’re running an e-commerce store, a restaurant, or a local service.
• Creatives and Artists: Wix provides visually appealing templates for artists, designers, and other creatives to showcase their portfolios.
• Bloggers and Content Creators: Wix offers blogging tools, suitable for individuals to share their thoughts, stories, and content online.
• Anyone Needing a Website Quickly: Wix’s Artificial Design Intelligence (ADI) helps create a personalized website quickly by answering a few questions and choosing design preferences.

Wix vs Shopify: A Quick Comparison 

Here’s a comparison highlighting some key differences between Wix and Shopify, two popular website builders for online stores:

Wix Ecommerce Reviews: FAQs

Final Thoughts 

If you’re still exploring your options, take a look at the best website builders in 2023 and see Wix for Ecommerce review. Wix is ranked among the top choices.