Wix Pricing 2024: Which Pricing Plan Is Best (and Worst)?

In this Wix pricing review, we meticulously analyze the array of Wix pricing plans and associated charges, encompassing additional offers and concealed expenses. 

Key Takeaways

1. The Light plan: Ideal for budding enterprises venturing into their first polished online presence.
2. The Core plan: Tailored for ambitious visionaries launching a streamlined online retail venture.
3. The Business Plan: Suited for prospering companies ready to amplify their reach through ecommerce endeavors.
4. The Business Elite Plan: Designed for thriving enterprises with a solid foundation seeking advanced capabilities.
5. Enterprise: Optimal for mid-to-large-scale businesses embarking on a comprehensive digital odyssey.

Wix Pricing Plans

Overview of Wix’s Pricing Plans

Recently, Wix has revamped its pricing structure, streamlining it to four distinct paid plans, each with transparent and publicly available pricing. 

Wix maintains its commitment to accessibility by retaining a free plan option, and for those who want to explore premium offerings without any financial commitment upfront, there’s a convenient 14-day free trial available.

We’ll delve into a concise overview of Wix’s various pricing plans, presenting the associated costs and highlighting the specific benefits they offer. Let’s dive right in!

Wix’s Website Plans (Non-Ecommerce)

If you’re embarking on your initial steps into the online world, Wix presents a complimentary plan that provides you with the freedom to delve into the platform’s capabilities without any financial obligations. 

Whether your aspirations involve establishing a personal blog, highlighting your creative portfolio, or constructing a temporary website for special occasions, Wix introduces the Light plan, meticulously designed to meet your requirements. 

Wix Light plan: $16/month

Target Audience: emerging businesses establishing their inaugural professional website.

Features:

• Flexible URL Options: When you enroll in the Light plan, you have the choice to use a standard URL or seamlessly integrate your existing domain, providing you with flexibility for branding.
• Powerful Website-Building Suite: Access Wix’s intuitive drag-and-drop editor and explore a variety of elegant templates. Additionally, you can integrate third-party extensions to enhance your website’s features and appearance according to your preferences.
• Generous Storage and Video Capacity: With 2GB of storage at your disposal, you can upload a substantial amount of content. You also have the ability to upload high-definition video content for up to 30 minutes. Plus, the plan includes an integrated AI text generator to assist you in creating engaging content.
• Multiple Form Design: Design and deploy up to four distinct forms, with each form capable of hosting up to ten fields. This functionality offers the flexibility to collect various types of data from your visitors.
• Backup Convenience: The Light plan provides you with the convenience of automated monthly backups to ensure the safety of your digital assets. Additionally, you can perform three manual backups.
• Optimized Cloud Server: Your website will run on a cloud server equipped with a one-core vCPU and a robust 400 MB of RAM. This ensures optimal performance, allowing your site to run smoothly even during periods of high traffic.
• Website Creation Focus: The Light plan is particularly tailored to simplify the process of creating a unique and compelling website. However, if you’re considering incorporating ecommerce functionalities, it’s advisable to consider an upgrade, which is a common progression in website builder platforms to accommodate expanding business needs.

Pros

• Complimentary domain for one year
• 30 minutes of video storage
• Round-the-clock customer support

Cons

• Exclusion of ecommerce capabilities
• Absence of a professional logo creation tool

Wix’s Business Plans (Ecommerce)

Say goodbye to transaction fees and welcome an array of enticing features, including unlimited product listings, secure online payments, and personalized customer accounts, as Wix’s eCommerce plans start from just $27 per month, equipping you with a comprehensive toolkit to establish a thriving online store. 

These plans encompass custom domains, seamless integration with social platforms, and a cart recovery mechanism, allowing you to effortlessly attract and retain your customer base; furthermore, all Wix pricing plans offer substantial storage solutions and ample video hours, enabling you to present your products in the most appealing manner possible.

Wix Core plan: $27/month

Target Audience: Entrepreneurs initiating a compact online store

Features:

• Expanded Storage Capacity: Benefit from an increased 50GB storage allowance, providing ample space to accommodate a wide variety of videos, images, and audio content. Additionally, effortlessly upload up to 5 hours worth of captivating video material.
• Complimentary one-year Subscription:
  • Site Booster: This means you can empower yourself with the insights and techniques necessary to enhance your website’s SEO performance, positioning it favorably among Google’s search rankings.  
  • Events Calendar applications. You can seamlessly display your upcoming events on a public calendar integrated into your website through the Calendar app, which harmoniously consolidates data from your various third-party calendars. 
• Practical Ecommerce Features: Experience the convenience of Point of Sale (POS) capabilities, automated discounts, pre-orders, manual orders, branded electronic gift cards, and ten back-in-stock notifications. Additionally, list up to 25 dropshipping products for sale via Modalyst.
• Enhanced Online Store: For a modest cost increase from the Light plan, transition to the Core plan and unlock fundamental ecommerce functionality. This empowers you to create a streamlined online store capable of showcasing up to 50,000 products, providing a robust foundation for your ecommerce venture.
• Seamless Upgrade Path: As your ecommerce ambitions grow, the Core plan offers a seamless path for upgrades. Access more advanced features, including intricate shipping options, to ensure your online store evolves in line with your expanding business needs.

Pros

• All Light plan features
• Enhanced 50GB storage for amplified visual content
• Complimentary one-year access to Wix’s Site Booster
• Foundational ecommerce capabilities

Cons

• Absence of advanced shipping options
• Manual handling of sales tax

Wix Business plan: $32/month

Target Audience: Thriving enterprises poised for ecommerce expansion

Features:

• Expansive Storage Capacity: With a substantial 100GB storage capacity, the Business plan provides ample space to showcase multimedia content, including visuals and videos that can engage your audience effectively.
• Enhanced Analytics and Advanced Ecommerce: Benefit from advanced analytics tools and sophisticated ecommerce features. These include integrated advanced shipping options and the valuable capability to gather product reviews from your discerning customers.
• Broadened Product Range: List up to 250 Modalyst dropshipping products, expanding your product offering and reach. Elevate customer engagement by accumulating up to 1,000 reviews, building trust within your digital marketplace.
• Branded E-Gift Cards: Delight customers with branded e-gift cards created using an advanced editor. Unlimited back-in-stock notifications facilitate seamless communication with customers.
• Global Perspective: The Business plan offers a global perspective with support for multiple currencies, enabling cross-border transactions and attracting a diverse customer base.
• Advanced Shipping Features: Benefit from advanced shipping capabilities, including label creation, seamless app integration, and end-to-end order fulfillment, perfect for expanding international ambitions.
• Automated Tax Calculator: Simplify financial obligations with an automated tax calculator, catering to up to 100 monthly sales.

Recommended for Merchants with Overseas Sales:

• Sell in multiple currencies
• Build multiple websites
• Manage multiple locations
• Ten staff accounts

Pros

• All Core plan features
• Extensive 100GB storage capacity
• Enhanced allocation of 10 video hours
• Capability to support up to 5 additional currencies

Cons

• Absence of personalized reporting options
• Exclusion of a loyalty program

Wix Business Elite plan: $159/month

Target Audience: Flourishing Businesses with a Strong Foothold

Features:

• Premium Enterprise Offering: The Wix Business Elite plan, priced at $159/month, is a premium offering tailored to meet the demands of well-established enterprises seeking unparalleled capabilities and limitless potential.
• Expansive Resources: At the core of this plan lies an expansive 100GB storage capacity, offering ample room to house diverse multimedia content, from striking visuals to immersive videos. This allows you to create an engaging multimedia experience.
• Comprehensive Advanced Functionalities: Enjoy an extensive suite of advanced functionalities spanning ecommerce, marketing, and analytics. This suite empowers you to extract maximum value from Wix’s features, strategically positioning your business for sustained success.
• Priority Support Responses: Benefit from invaluable priority support responses, ensuring swift and dedicated phone support to address any unforeseen website issues. This feature is crucial for maintaining uninterrupted operations, even during challenges.
• Enhanced Data Collection: Craft up to 75 forms, each capable of accommodating up to 100 fields. This offers an expansive opportunity for robust data collection, enhancing your business’s ability to gather valuable insights.
• Unrestricted Dropshipping and Reviews: List and sell up to 250 Modalyst dropshipping products, broadening your product range and reach. Additionally, accumulate up to 3000 customer reviews to build trust and loyalty.
• Global Reach and Compliance: Seamlessly engage in international ventures with support for 11 currencies, facilitating cross-border transactions and broadening your global reach. Enjoy automated tax calculations for up to 500 monthly sales, streamlining financial operations and ensuring compliance.
• Exponential Growth Potential: While acknowledging the substantial investment, the Business Elite plan embodies comprehensive prowess. It provides unlimited storage, video hours, automated sales tax, product reviews, and dropshipping capabilities. This plan represents an unparalleled opportunity for enterprises poised for exponential growth to unleash your business’s true potential.

Pros

• Encompasses all elements of Wix’s Pro pricing plan
• Prioritized customer care for expedited support
• Unlimited storage and video hours for immersive multimedia experiences
• Advanced marketing and ecommerce features for strategic growth

Cons

• Elevated pricing in comparison to other plans
• Staff account limitations persist

Enterprise: Custom pricing

Target Audience: Mid-to-Large Businesses Embarking on an All-Encompassing Digital Journey

Features:

• Tailored Pricing Structure: The Wix Enterprise plan offers custom pricing, reflecting its commitment to meeting your precise business requirements. The investment is carefully aligned with your enterprise’s unique scale and scope.
• Personalized Quote: To explore this personalized solution, connect with Wix’s dedicated support. They will provide a tailored quote, ensuring that the plan perfectly fits your needs.
• Strategic Avenue for Success: If your business aspires to reach the highest levels of success, consider the Enterprise plan. It introduces customized elements that elevate your digital journey:
  • Guided Professional Support: Embark on your enterprise journey with confidence, benefiting from personalized guidance and support from seasoned Wix professionals. From the development phase to the launch and ongoing growth, expert assistance remains at your side.
  • Annual Security Audits: Safeguard your business interests with unwavering dedication. The Enterprise plan introduces annual security audits, ensuring your digital fortress remains impervious to potential threats.

Important Considerations:

• Tailored Fit: While the Wix Enterprise plan suits larger businesses with multifaceted operations, it’s vital to acknowledge that it may not be the best fit for every entity’s specific needs.
• Alternative Solution: For extensive ecommerce ventures requiring meticulous attention, Shopify stands as a compelling option. With tailored features and functionalities designed to meet the demands of larger enterprises, Shopify offers a worthy alternative for your consideration.

Is the Free Plan Really Free?

Wix offers a 14-day trial, enabling you to immerse yourself in the realm of premium features before committing. In fact, Wix extends a two-week money-back guarantee for any initial paid subscription, ensuring your satisfaction.

Through Wix’s comprehensive 14-day free trial, you’ll gain unfettered access to the entirety of your chosen premium plan. This unique opportunity empowers you to design, construct, and publish your own website, harnessing the very features that define your selected premium tier. 

In the past, Wix did offer a free plan, but for now, we can see that there is no free plan available on their website. 

Wix vs. Competitor Pricing

Here’s a concise overview of how Wix’s pricing structure stacks up against that of other leading website builders

Among the contenders, Squarespace emerges as a direct parallel to Wix. However, it distinguishes itself by placing greater emphasis on design templates rather than ease of use. 

While Weebly presents a lower-cost monthly package compared to Wix, a comprehensive analysis reveals that the value proposition falls short. Our rigorous assessment of top website builders for small businesses highlighted Wix’s exceptional value for money. 

With its budget-friendly pricing and unparalleled array of features, Wix effortlessly outshines its peers. Notably, it not only boasts competitive prices but also maintains a user-friendly interface, a factor of paramount importance, especially if you intend to delegate account management to a team member.

Any Hidden or Additional Costs?

In addition to the regular monthly subscription fee, there are several other aspects of Wix costs that warrant consideration. Let’s delve into each of these factors in greater detail.

1. Wix auto-renewal

Wix’s Premium plans are configured to undergo automatic renewal at the culmination of your subscription period. This means that your subscription will be automatically extended, which is an essential aspect of ensuring continuous site functionality. While this feature doesn’t necessarily entail additional costs, it’s imperative to grasp the concept of auto-renewal to prevent any surprises.

Should you wish to deactivate the auto-renewal feature, follow these straightforward steps:

1. Access “Premium Subscriptions” within your Wix account.
2. Locate the relevant plan and click on the “Show More” icon.
3. Opt to “Cancel Plan.”
4. Confirm your decision by selecting “Cancel Now.”
5. Offer a brief reason for cancellation and finalize the process by clicking “Cancel Now.”

It’s important to note that this action will not result in the immediate termination of your current plan. Instead, it ensures that your plan will not undergo automatic renewal upon the conclusion of your subscription period. 

By taking these measures, you exercise effective control over your Wix subscriptions, mitigating the possibility of unexpected charges and fostering a seamless subscription management process.

2. Wix domain name cost (only free for the first year of annual plans)

• Free Initial Domain: Upon subscription, enjoy the added advantage of receiving a free domain name for the first year. This offers a distinct web address to establish your online presence without extra costs.
• Yearly Ownership Fee: Keep in mind that after the initial year, a nominal fee is required to maintain domain ownership. Factors affecting the cost include domain extension, term length, privacy protection level, and local currency or tax regulations.
  • Variable Cost Range: The cost of securing a Wix domain typically ranges from $10 to $45 per year. Certain domains might have slightly higher prices due to their unique attributes.
• Auto-Renewal Mechanism: Wix offers an auto-renewal mechanism for domain names. This ensures uninterrupted ownership continuation and prevents the possibility of others acquiring and using your chosen web address.

3. Custom email addresses

Say goodbye to generic addresses like yourname@gmail.com and welcome the distinction of yourname@yourdomain.com. To unlock this feature, a purchase of a professional email mailbox is required, starting at $6 per month per user through Google Workspace. 

By seamlessly integrating with Gmail software, Google Workspace (formerly known as Google G Suite) facilitates the hosting of your customized email address, providing a seamless and cohesive communication experience.

In instances where your team comprises multiple members, individual mailboxes need to be procured for each email address.

REVEAL: a compelling statistic: a staggering 75% of US ecommerce customers consider a professional email address a pivotal factor in establishing trust with a business. 

This small but meaningful detail can wield substantial influence, as a generic email address might cast doubts in the minds of 33% of potential buyers, raising questions about your enterprise’s credibility.

4. Add extra apps

With almost 60 free apps at your disposal, you have the freedom to amplify your site’s potential. However, should you wish to harness the power of premium apps, a nominal fee is involved. The pricing spectrum for premium apps spans from $3 to $20 per month, catering to diverse needs and objectives.

A noteworthy advantage of this approach is the option to explore the free version of an app before considering an investment in its premium counterpart. These premium apps encompass a broad spectrum of attributes, ranging from bolstering SEO efforts to streamlining and optimizing various aspects of your business operations. 

Adding to the appeal, many of these premium options provide a complimentary trial period. This window of opportunity grants you the chance to thoroughly evaluate an app’s suitability and impact, enabling you to make informed decisions about its incorporation into your website.

An important point to bear in mind is Wix’s auto-renewal feature for subscriptions to paid apps. In the event that you decide to cancel, a visit to your account settings is required to manage and adjust your subscriptions.

5. Wix Payments Processing Fees

A processing fee stands as a standard charge applied to each payment received via Wix Payments. Similar to other payment providers, this fee covers the processing of funds into your account.

• Credit/Debit Card with Wix Payments:
  • EU Countries: 1.9% of the transaction amount + 0.30 EUR
  • Switzerland: 2.3% of the transaction amount + 0.30 CHF
  • United Kingdom: 2.1% of the transaction amount + 0.20 GBP
  • USA: 2.9% of the transaction amount + 0.30 USD
  • Canada: 2.9% of the transaction amount + 0.30 CAD
• Wix Payments Point of Sale:
  • USA: 2.6% + 0 USD
  • Canada: 2.7% + 0 CAD
  • Canada Interac: 0.15 CAD
• Apple Pay:
  • EU Countries: 1.9% of the transaction amount + 0.30 EUR
  • Switzerland: 2.3% of the transaction amount + 0.30 CHF
  • United Kingdom: 2.1% of the transaction amount + 0.20 GBP
  • USA: 2.9% of the transaction amount + 0.30 USD
  • Canada: 2.9% of the transaction amount + 0.30 CAD

Furthermore, Wix Payments encompasses specific processing fees depending on the chosen payment methods. For precise and region-specific details about processing fees associated with your preferred payment method, it’s recommended to refer to the Wix processing fees page. This invaluable resource provides comprehensive insights tailored to your specific circumstances, ensuring transparency and clarity in navigating Wix’s payment processing structure.

Wix Pricing: FAQs

Final words

In conclusion, understanding Wix pricing is pivotal to crafting a successful online presence tailored to your unique requirements. By delving into the intricacies of each plan, you empower yourself to choose wisely and embark on a journey of digital growth with confidence. Take the first step towards building your ideal website today!