Yotpo Pricing Plans: Expert Reviews & Comments 

Welcome to our comprehensive review of Yotpo’s price. In this article, we will delve into the various features that Yotpo offers and the benefits it brings to different users.

Key Takeaways

• Yotpo offers a range of pricing plans, catering to businesses of all sizes from a free plan with essential features to advanced options for larger enterprises.
• Yotpo’s features span various areas crucial to e-commerce success, such as reviews, loyalty programs, visual content, and SMS campaigns. These tools empower you to boost customer engagement, trust, and conversion rates, driving your online store’s growth.
• Yotpo seamlessly integrates with major e-commerce platforms like Shopify, BigCommerce, Magento, and more, simplifying the implementation process and allowing you to harness the full potential of Yotpo’s functionalities.

Yotpo At A Glance

Yotpo, an eCommerce marketing platform, forces brands’ direct-to-consumer growth. Its single-platform approach merges data-driven solutions—reviews, loyalty, SMS marketing—into a unified system. With Yotpo, brands can forge and nurture smarter, high-converting customer relationships.

In summary, Yotpo offers an all-in-one solution to convert one-time shoppers into loyal customers and create recurring revenue. Yotpo also seamlessly integrates with various eCommerce platforms, maintains your existing tech setup, and facilitates connections with other marketing tools.

Pros & Cons

Now, let’s summarize some key points with a brief pros and cons list:

Pros

• User-Friendly Experience
• Free Feature Plans
• Extensive Integrations
• Customizable SMS Campaigns
• 24/7 Customer Support

Cons

• Varied Pricing Tiers
• Accessibility of 1-2-1 Support

Yotpo Pricing: Our Detailed Reviews 

There are several Yotpo pricing plans to go through, so let’s take a quick look at each one below.

Reviews

Yotpo’s Reviews feature is a powerful tool for gathering authentic customer feedback. This can be accomplished through automated emails or SMS requests facilitated by Yotpo’s internal SMS product.

To increase review engagement and conversion rates, Yotpo also offers innovative strategies. Business owners can encourage customers to leave reviews by extending percentage-based discounts through the same communication. 

Alternatively, Yotpo Loyalty enables automatic rewards of customers with loyalty points for their valuable feedback. Moreover, Yotpo introduces “smart review prompts” guiding customers to provide feedback on critical aspects that encourage potential shoppers to make informed purchase decisions. For instance, customers can be prompted to rate products based on fit, style, and comfort, and assign star ratings.

The Reviews feature facilitates visual engagement as well. Customers can upload images or videos showcasing the products they’ve purchased, offering a richer perspective to potential buyers. 

The Reviews feature’s impact is also magnified through integration with social media platforms. Businesses can use the “social push” feature to share reviews on Twitter and Facebook automatically. Integration with Facebook and Instagram shops further enables the display of social media reviews, leveraging the power of user-generated content.

Yotpo optimizes its Reviews feature for search engine visibility through in-line SEO practices. It ensures that keywords from reviews, which could otherwise be buried within JavaScript, are effectively pulled into the HTML code. This enhancement makes it easier for smaller search engines like Bing and Yahoo to locate and index review pages, improving their discoverability.

The Reviews feature also seamlessly integrates with Google Shopping ads. This integration allows business owners to launch and manage Google Shopping ads using Yotpo, enabling the display of reviews and star ratings that users have provided for their store. This integration enhances the visibility and credibility of products to potential customers.

Yotpo presents five pricing packages for the review feature, catering to two primary customer segments.

Free Plan:

• Up to 50 monthly review requests
• Reviews widget
• Automated review request emails
• Moderation of reviews and comments
• SEO and social media sharing
• Import reviews from Facebook and Instagram
• 24/7 support via live chat and email
• Syndication to Facebook and Instagram shops

Growth Plan: Starting at $15 / month

• All features of the Free Plan
• Google rich snippets
• Customer video and photo reviews
• Review carousels creation
• Sending incentives like free shipping or discounts for user reviews
• Manual review request sending

Prime Plan: Starting at $119 / month

• All features of the Growth Plan
• Google Shopping ads integration
• Google Seller ratings
• Klaviyo integration
• Walmart syndication
• Q&A support
• Product grouping and blocklist capabilities
• Priority support
• Access to an onboarding specialist

Premium Plan: Contact Yotpo for pricing details

• All features of the Prime Plan
• Advanced email and widget customization with HTML and CSS editor
• Smart AI review prompts for customer responses
• Multi-user access for managing reviews from different stores/domains
• Access to all integrations
• Dedicated customer success manager
• Multi-store syndication

Enterprise Plan:  Contact Yotpo for pricing details

• All features of the Premium Plan
• Expedited implementation assistance
• Unlimited scalability
• Migration services
• Dedicated security and compliance features
• Retail syndication
• Strategic consultation
• Dedicated Enterprise customer success manager
• Consumer insights

SMS & Email

Yotpo’s SMS & Email Feature enhances customer engagement and sales through personalized texting, including automatic messages for actions like cart abandonment. Groups are created based on customer behavior for targeted texts, with the option for one-on-one chats and customers manage their preferences and can easily opt out.

In addition, Yotpo facilitates quick purchases via text or links. Moving to the Visual Marketing feature, it showcases customer-shared photos and videos, bolstering brand credibility. These galleries can be linked to social media accounts, and tags can be suggested or added, fostering trust and driving hesitant customers to buy.

Furthermore, the feature turns Instagram into a shopping platform. Tapping into Instagram posts, users can access reviews and products, increasing purchase likelihood. 

For SMS features, Yotpo offers 3 pricing plans: Free, Powerhouse, and Enterprise.

Free: Get started with a robust SMS marketing channel.

• Price starting at $0 / month ($0.0165 per SMS (US))
• Customizable Automated Messages
• Campaign Builder and Planner
• Full Suite of Subscriber Collection Tools
• Audience Segmentation
• Two-Way SMS Conversations
• One Free Opt-In Keyword
• Advanced Analytics & Reporting
• Customizable Revenue Attribution & Tracking
• A/B Testing for Automated Messages
• Tech Stack Integrations
• Yotpo Platform Synergies
• 24/7 Email & Chat Support

Powerhouse: Ideal for big businesses needing tech integration and customization.

• Price starting at $199 / month ($0.013 per SMS (US))
• Unlimited Free Opt-In Keywords
• Unlimited A/B Testing
• Timezone-based Messages
• Business Name as Sender
• Click-to-Buy
• Smart Predictive Segmentation
• Branded Custom Short URL
• Shopify POS Integration
• Onboarding Specialist
• Monthly Strategy Sessions

Enterprise: Tailored solution with top-tier services and integrations.

• Custom pricing 
• Volume and Commitment-based Discounts
• Dedicated SMS Strategist
• Onboarding and Account Setup Support
• Custom Analytics & Reports
• API Access
• Dedicated Shortcode Availability (at extra cost)

For Email features, Yotpo offers Free pricing plans as below. With this plan, you only pay as you send emails, and this flexibility helps you achieve your best email return on investment (ROI) yet.

Free

• Price: $0 / month
• 10,000 free emails every month
• Intuitive Email Editor
• Incorporate Loyalty & UGC in Emails
• Built-in Canva Designs
• SMS & Email Orchestrated Flows
• Customizable Multi-channel Attribution
• Detailed Email Reports & Deliverability Analytics
• Built-in Email Deliverability & Compliance
• Onboarding & Migration Assistance
• Dedicated Email Strategist

Loyalty & Referrals

Yotpo’s Loyalty & Referrals feature enhances customer engagement and attracts new customers through personalized programs. Customers can earn redeemable points for various actions such as spending, social media following, reviews, and creating accounts.

To incentivize spending, rewards like free shipping, coupons, or discounts can be offered in exchange for earned points. Tiered loyalty programs (Silver, Gold, Platinum) can also be built based on spending levels, each with its own set of rewards like early product access and birthday gifts.

Here there are four plans of  Loyalty & Referrals to choose from:

Free Plan 

• Loyalty and referral features can only be applied to a maximum of 100 orders
• Rewards sticky bar – a widget showing customers how many points they’ve earned
• Customers can earn points for purchases and creating an account
• You can set up a referral program

Gold Plan: For $249/month, this includes all of the above and:

• You can build a page where customers can sign up and redeem points
• More ways customers can earn points, e.g., Instagram follows, birthdays, and more
• Customers can redeem points at checkout
• Klaviyo, ReCharge, and Shopify POS integrations
• You can set expiration dates on points

Platinum Plan: No prices are shown for this (contact Yotpo for a quote). This includes all of the above and:

• You can launch VIP incentive programs.
• Access to customer onboarding and success management
• Earning rules and scheduling – decide when and for how long your loyalty campaigns run, as well as which shoppers they apply to
• You can display a post-purchase referral popup.
• Customers can redeem points for free products.
• You can ask customers to complete specialized actions to redeem rewards, like completing a survey or filling out a demographics profile.
• Targeted campaign segmentation
• Advanced dashboards and reports 

Enterprise Plan: Request prices. This includes all of the above and:

• Expedited time to market 
• A dedicated implementation manager
• Unlimited scalability
• Dedicated security and compliance
• Customizable UI
• An Enterprise customer success manager
• You can set up custom rewards.

Subscriptions

Yotpo Subscriptions feature is tailored for Shopify users, offering a subscription management solution to drive repeat purchases. You can set up recurring subscriptions, delivering items at specific intervals with discounted prices.

Customers with subscriptions gain access to a user-friendly portal where they can manage delivery details and frequency of deliveries. Automated notifications enhance the experience, sending subscription confirmations and reminders, allowing brands to connect with customers and strengthen relationships.

There’s a single subscription plan available that offers free sign-up without requiring a credit card. You’ll be charged 1% after reaching $500 in monthly sales subscriptions.

Upon signing up, you’ll benefit from:

• An intuitive eight-minute onboarding wizard
• A merchant portal focused on growth
• A customer portal without the need for passwords
• Comprehensive analytics
• Integration for SMS campaigns
• Seamless checkout integration
• White-glove migration service
• Valuable growth insights and tips
• Round-the-clock live support

Visual UGC

Yotpo’s visual UGC feature transforms customer-generated images and videos from reviews into captivating galleries on your website. This leverages user-generated content (UGC) to turn customers into brand ambassadors, boosting engagement and brand visibility.

Integrating seamlessly with Instagram and Facebook, this UGC feature imports user-generated media directly to your site, with the option to manually include videos and images on higher-tier plans. You can also apply product tags, including AI-generated suggestions, enhancing the user experience.

Moreover, this feature amplifies conversions by enabling a shoppable Instagram feed. Users exploring your Instagram content can directly engage through a “buy now” button, revealing customer reviews and recommended products, influencing purchasing decisions.

You can select from four plans for the Visual UGC feature:

Free Plan:

• Import UGC galleries to your site and curate galleries from your Instagram and a hashtag (up to 50 monthly orders).
• Shoppable Instagram feature.
• 24/7 email support.

Growth Plan ($9/month):

• All features from the Free Plan.
• Unlimited product galleries.
• Create unlimited photo albums to add to your galleries as needed.
• Multiple gallery layouts.
• Curate content from @mentions and tagged posts on Instagram for galleries and albums.
• Curate photos from customer reviews for your galleries.
• Add-to-cart functionality for galleries.
• 24/7 live chat support.

Premium Plan (Custom prices):

• All features from the Growth Plan.
• Manually upload photos and videos.
• Curate videos from Instagram reels and product pages.
• AI-assisted tagging.
• Access to the CSS editor.
• Product grouping.
• Gallery and picture analytics.
• Dedicated customer success manager.

Enterprise Plan (Custom price):

• All features from the Premium Plan.
• An enterprise customer success manager.
• Onboarding services.
• Moderation services.
• API access.

Product Bundles 

Yotpo’s Product Bundles function offers brands using multiple products an array of advanced platform features that enhance customer experiences.

With integrated products and data, the platform streamlines your offerings, providing a cohesive and unified experience. The inclusion of AI-enhanced customer segmentation further refines targeting, ensuring personalized interactions that resonate with individual customers.

Furthermore, Yotpo’s Product Bundles offer consolidated billing, simplifying financial management. Additionally, the provision of dedicated customer success resources ensures you receive the necessary support to optimize your utilization of the platform’s capabilities.

Finally, Yotpo presents the following product bundles:

• SMSBump and Reviews
• SMSBump and Loyalty and Referrals
• Loyalty and Referrals and Reviews

As of now, there are no prices mentioned for these bundles, but it’s reasonable to assume that the goal is to provide them at a lower cost.

Yotpo Review: Yotpo Customer Support

Yotpo provides a range of self-help resources, including videos, webinars, and articles that cover both platform usage and general eCommerce topics. Engaging with fellow Yotpo users is possible through the Yotpo Community, a forum for discussions, questions, and insights from real members. Additionally, a blog is available for further insights.

In terms of customer support, all plans offer 24/7 email support and some include live chat. Higher-tier plans come with more personalized assistance, including dedicated support and one-on-one onboarding sessions, ensuring that users receive the level of support that suits their needs.

Yotpo Shopify Integration 

Benefits of Integrating Yotpo with Shopify 

Yotpo can be effortlessly integrated with a variety of well-known eCommerce applications. To begin, let’s discuss the integration with Shopify and its benefits. 

• Enhanced Credibility: Integration enhances the online store’s credibility, fostering trust and credibility among customers.
• Increased Conversions: Proper implementation can lead to higher conversion rates, driving more sales and revenue.
• Seamless Review Collection: Yotpo simplifies the process of collecting customer reviews, allowing direct feedback on the Shopify store.
• Prominent Display: Customer reviews can be prominently showcased on product pages, building trust with potential buyers.
• Social Curation: Yotpo enables the display of user-generated content from platforms like Instagram, Facebook, and Twitter.
• SEO Optimization: Integration helps optimize SEO through rich snippets and Google Seller Ratings, improving search visibility.
• Customer Engagement: Yotpo’s email marketing tools enhance customer engagement, leading to repeat purchases and loyalty.
• Online Success: Understanding the integration’s potential sets the online store up for success in a competitive market.

Steps to Set up Yotpo Shopify Integration

Creating the Yotpo Shopify Integration involves a straightforward three-step process, enabling customer reviews and supporting Visual Marketing to enhance conversion rates, drive traffic, and build customer trust. 

Step 1: Add Yotpo to your Shopify account

To create the Yotpo Shopify Integration, the initial step entails adding Yotpo to your Shopify account. Follow these instructions:

• Log in to your Shopify account using your credentials.
• Go to the Shopify App Listing Page and search for “Yotpo: Photo & Product Reviews.”
• Click “Add App” to initiate the installation process and create a password for your Yotpo account.

Step 2: Customize the Automatic Review Request Widget

The next stage of configuring Yotpo Shopify Integration entails customizing the Automatic Request Widget. Follow these steps:

• Log in to your Yotpo account.
• On the left side of the homepage, a list of options will be available. Click on “Collect Reviews.”
• Choose “Automatic Review Requests” and ensure that the Review Requests option is deactivated.

(Note: Activate Automatic Review Requests only after you have finished configuring the requests according to your design preferences.)

Step 3: Customize the Reviews Widget

After configuring the Automatic Request Widget, proceed to tailor the Reviews Widget for your Yotpo Shopify Integration. Follow these steps:

• Click on “On-site Widgets” in the sidebar menu of the homepage.
• Choose the “Reviews Widget” from the list of options.

• The Reviews Widget provides two types of Performance Settings, impacting the loading time of your Yotpo On-site Widgets. Opt for “Better Performance” for minimal loading time and optimal On-site Widget functionality.

• Upon customizing the Reviews Widget, you’ll reach the final step of the Yotpo Installation Wizard. Click “Install now.”

• Click the “Install Automatically” button and wait for the installation process to finish.

• Once the installation is complete, your Yotpo account will be successfully integrated with your Shopify store.

Yotpo: FAQs

Bottom Line

Exploring the Yotpo Price offerings equips you with essential tools to elevate your e-commerce strategy. Yotpo Price plans ensure adaptability and value, fostering enhanced customer engagement and driving sales expansion.