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How To Integrate Mailchimp with BigCommerce Store In 2 Minutes?

Last updated: September 01, 2024

Written and researched by experts at AvadaLearn more about our methodology

CEO Avada Commerce

Mailchimp is a market-leading platform for marketing automation and email audience management. You can extend your customer interaction with a BigCommerce Mailchimp integration while still having time to run your company. We’ll go through some facts about Mailchimp and how to integrate MailChimp with BigCommerce Store.

What is MailChimp?

Mailchimp is an all-in-one marketing communication software that enables users to send bulk advertising campaigns via email efficiently. This tool saves time, effort, and money, offering better results than traditional methods. It focuses on creating visually appealing email campaigns to capture recipients' attention.

Why choose MailChimp?

Affordable price

Mailchimp’s Free Plan caters to new and small businesses by offering 2,000 contacts and 10,000 sends per month for one audience, along with essential features such as performance reports, behavioral targeting, and automation capabilities, including welcome emails and order notifications.

For businesses looking to upgrade, Mailchimp provides cost-effective options. The Basics package is priced at $9.99/month and includes 50,000 contacts and 500,000 sends, plus additional features like personalized branding and A/B testing.

The Standard Plan, at $14.99/month, expands offerings to 100,000 contacts and 1.2 million sends, along with custom templates and retargeting ads.

For larger stores requiring more extensive resources, the Premium package is available at $299/month, offering unlimited viewers, 200,000 contacts, 3 million sends, and a suite of advanced features, making it a comprehensive solution for scaling businesses.

Easy to use

The interface of Mailchimp is especially clean and quick. It was developed with non-technical users in mind, so learning how to use the app and use all of the features you’re interested in won’t take long.

Support

Even though Mailchimp is simple, you might run into a problem. In that case, you’ll almost certainly be able to find a solution in Mailchimp’s vast knowledge base.

If you can’t find what you’re looking for there, the Basics and Regular Mailchimp plans also provide email and chat support 24 hours a day, 7 days a week. The Premium package also includes phone service that is available 24 hours a day, 7 days a week.

Strong Security

Mailchimp protects the data with encryption, brute force authentication, routine penetration testing, and 24/7 physical security with biometric scanners on their premises.

Account passwords are hashed, so no one can see them, not even their own employees. That means passwords can’t be recovered (you’ll have to reset your password if you forget it), but that’s a small price to pay for added protection.

How Does MailChimp BigCommerce Integration Work?

The Mailchimp for BigCommerce integration syncs your customer data with your Mailchimp audience. Those who subscribe to your newsletter are added as subscribed contacts and can receive marketing communications. Customers who opt out of marketing emails are classified as non-subscribed, but their order details still appear in their Mailchimp contact profile, allowing for targeted marketing efforts to boost sales.

This integration syncs contacts one-way, meaning any updates to contacts in Mailchimp don’t reflect back on their BigCommerce profiles. If non-subscribed customers receive marketing emails, they are updated to subscribed status in Mailchimp.

💡 Note: This integration doesn’t facilitate unsubscribing contact directly through Mailchimp. For a complete installation, you need to link your store with Mailchimp, choose the audience you wish to sync and set your preferred sync options.

Before You Start

Before starting the integration process of Mailchimp with BigCommerce, here are key points to consider:

This integration syncs your e-commerce customers and their purchase data to your Mailchimp audience.
To use pop-up forms, product retargeting, and abandoned cart emails, ensure you have the latest Mailchimp for BigCommerce version.
If you set up order notifications automation in Mailchimp, disable BigCommerce's corresponding notifications to prevent sending duplicate emails.
To remove the newsletter subscription checkbox from your store's checkout page, adjust the settings in the Newsletter Settings section of your BigCommerce dashboard.
For details on e-commerce features available with this integration, check the BigCommerce listing in your Mailchimp account.
This integration supports Mailchimp's API version 3.0.
Syncing time varies based on your account data and the volume of orders in your store.

How to Integrate MailChimp with BigCommerce

Log in to your BigCommerce store using your login credentials, then go to "Apps" and press the "bigcommerce.com/apps" button.

Log in to your BigCommerce store using your login credentials, then go to Apps and press the bigcommerce.com/apps

In a new tab, the BigCommerce marketplace will be launched. Tap on the Mailchimp app after searching for it.

Select "Get This App" from the drop-down menu.

Select Get This App from the drop-down menu.

Choose "Log in" and re-enter your BigCommerce credentials.

Choose Log in and re-enter your BigCommerce credentials.

Select "Install."

Select "Confirm."

Select "Connect."

Pick a list from which to sync customers and purchase data with Mailchimp, then press "Next."

Select "Sync Now" after mapping the available BigCommerce data points to your Mailchimp merge tags.

How to Disconnect Mailchimp for BigCommerce

To disconnect Mailchimp for BigCommerce, you need to follow each step:

Step 1: Log in to your BigCommerce store and click “Apps.”

Step 2: Click the “My Apps” button.

Step 3: Search and type the “Mailchimp” and click “Uninstall.”

Features of MailChimp for BigCommerce

You can use the following features once you’ve finished setting up the app:

Notifications of Orders

This software helps you to send five different forms of alerts to your customers:

Order confirmation: After a customer purchases something from your store, give them an automatic receipt.
Shipping confirmation: Give customers an automated reminder when their order is on its way.
Order invoice: Automatically send customers a notification when their payment has been processed.
Cancellation confirmation: When a customer’s order is canceled, give them an automatic notification.
Refund confirmation: When a customer’s refund has been processed, give them an automatic message.

Abandoned Cart Email

You can use this function to notify customers if they add something to their cart but don’t check out. Any Mailchimp user can set up a single abandoned cart email. You can customize the subject line and body text, and Mailchimp provides many templates to choose from.

Users of Mailchimp’s standard and premium plans may also create an abandoned cart email sequence, which sends several reminders for the same cart (this method has been shown to generate 75 percent more revenue than sending a single abandoned cart email).

To use the abandoned cart function, you’ll need a valid SSL certificate.

Product Retargeting Email

When customers display but do not purchase those items, this feature automatically sends them a notification. You may specify which goods (new products, best sellers, etc.) cause this notification and how much time to pass after the consumer views the product for the notification to be sent (24 hours, 48 hours, etc.).

Pop-Up Form

You can expand your contact list and increase sales by embedding a custom Mailchimp pop-up form on your website.

Conclusion

Thanks to its broad feature set and subsequent popularity, BigCommerce is a well-known e-commerce platform that is used by businesses all over the world. Although BigCommerce has built-in messaging and information-sharing systems, distintc apps specializing in these tasks definitely make difference. Therefore, BigCommerce and MailChimp integration will bring the best experience and provide users with the most features

BigCommerce Mailchimp integration: FAQ

BigCommerce has a built-in framework for integrating with Mailchimp. You simply need to download Mailchimp from the marketplace and choose which data to sync.

Free, Essentials ($9.99/month), Standard ($14.99/month), and Premium ($299.00/month) are the four different pricing plans offered by Mailchimp. Upgrades from the legacy version to the current “single-click” version, on the other hand, are free of charge.

Mailchimp is a useful tool for enhancing client communication. In a nutshell, this software brings automation and personalization to an usually impersonal aspect of industry. At the touch of a button, Mailchimp provides audience management, marketing automation, digital advertising, optimization, and marketing success analytics. As a result, Mailchimp has a much higher conversion rate than it does without it.

Each marketing service has its own set of advantages and disadvantages; what matters is which app is the best match for your business. That said:

With a wide range of features, a straightforward interface, and a fair pricing strategy, Mailchimp is a market pioneer.
Swipemail is an easy-to-use and cost-effective tool, but it lacks the functionality of its rivals.
SendGrid is the best option for scalability and complex specifications.

A Real Simple Syndication (RSS) campaign is the best way to submit blog posts via email if you have a blog. The RSS campaign grabs RSS content from the blog feed using merge tags. Mailchimp can automatically pull content from your blog and send it to your subscribed contacts anytime you update it.

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Sam Nguyen

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.