Top 15 Most Successful Stores using BigCommerce

If you’re thinking about switching to BigCommerce, you probably want to see some examples of successful BigCommerce sites. This SaaS platform has aided a number of well-known firms in developing a high-performing eCommerce site with exceptional customer service.

Here is a throughout explanation of which factors make a successful eCommerce store, as well as the Top 15 Most of successful Successful Stores using BigCommerce.

Top 15 Most Successful Stores Using BigCommerce

1. Revelry

Founded in 2009 by Michelle DeLoach, Revelry offers a wide selection of inclusive bridesmaid gowns in various designs, colors, and sizes. To address the challenge of finding the ideal bridesmaid gowns, Revelry has introduced a detailed sales process on their eCommerce site, allowing customers to order swatches and samples for home trials before purchasing. 

The site also supports easy customization across a broad size spectrum (0-32, from petite to tall), and its straightforward navigation enables customers to smoothly browse through different dress styles, materials, and colors, providing a hassle-free shopping experience.

2. LARQ

• 400% average increase in revenue year over year (YoY).
• 80% increased conversion rate within just 3 months.
• 15% higher average order value (AOV) YoY2.

Justin Wang, LARQ's co-founder and CEO, combines his passion for hiking and environmental conservation to drive the company. LARQ promotes clean drinking water with engaging product graphics and animations, encouraging participation in their Bottle Movement initiative and exploration of their products through compelling copywriting and interactive features like a plastic waste calculator. 

Adopting multi-regional capabilities through BigCommerce was a pivotal moment for LARQ, leading to an 80% increase in conversions within three months, showcasing the success of their expansion strategy.

3. Berlin Packaging

• 27% increase in conversion rate YoY.
• 21% increase in time spent on site YoY.
• 2,696% increase in web leads YoY3.

Founded in 1938, Berlin Packaging has remained a family-owned and operated business, serving a wide array of industries requiring containers. They cater to both consumer and B2B orders, catering to a diverse clientele.

One notable enhancement on Berlin Packaging's BigCommerce site is integrating data from their ERP system, allowing customers to view credit limits, balances, and past due amounts. Additionally, Berlin Packaging leverages chat functionality to facilitate quick conversions with potential customers, enhancing the overall user experience.

Since migrating to BigCommerce, Berlin Packaging has experienced a significant increase in year-over-year conversions, with a notable uptick of 27%.

4. Solo Stove

• 364% increase in revenue.
• 457% increase in units sold.
• 390% increase in total orders.

Founded by brothers Jeff and Spencer Jan, Solo Stove began as a simple outdoor cooking stove concept. They chose BigCommerce for its flexibility and user-friendly interface, allowing them to easily update the site as needed.

With nearly a decade of using BigCommerce, Solo Stove has witnessed consistent improvements in conversion rates, revenue, and website traffic year over year. Notably, their conversion rate increased by over 50%, traffic by 60%, and average order value by 57% compared to the previous year.

5. The Stray Whisker

• 364% revenue growth.
• 457% increase in units sold.
• 390% increase in total orders.

The Stray Whisker, an Australian online grooming company, specializes in offering a wide range of grooming products for both men and women, including razors, shaving cream, aftershave, and cologne. They prioritize providing products that closely resemble traditional grooming experiences.

Upon the recommendation of trusted sources, The Stray Whisker's CEO opted for BigCommerce to expand the business. Leveraging BigCommerce's SEO tools has yielded several benefits (i)the website's pages are well-structured, utilizing HTML components and hierarchy to simplify crawling for search engine bots; (ii) Microdata, or Rich Snippets, has played a crucial role in improving search engine rankings; (iii) With a combination of high-quality products and outstanding customer service, The Stray Whisker boasts an impressive conversion rate of 4.6%. The company's significant monthly traffic is primarily sourced from Facebook, YouTube, and search engines.

6. Bohemian Traders

• 68% increase in average order value (AOV)
• 138% increase in visits
• 151% increase in revenue

Bohemian Traders, an Australian-based online fashion retailer, offers a wide range of clothing, including dresses, jeans, shirts, and denim for both women and men. 

Emily and her team opted for BigCommerce over other platforms, recognizing its superior features and scalability compared to Shopify. Since partnering with BigCommerce, Bohemian Traders has experienced remarkable growth, with a year-over-year increase of 166%. 

Additionally, the company has seen a significant uptick in customers, boasting a 309% increase, and has successfully fulfilled over 17,000 orders. This highlights the positive impact of their partnership with BigCommerce on their business expansion and success.

7. SkullCandy

• 214% increase in revenue after launch
• 122% increase in orders YoY
• 82% increase in conversion rate YoY

Skullcandy is renowned for its high-quality headphones and earphones, including both wired and wireless options. Their website stands out with a unique design, engaging content, and an insightful "Inside Skullcandy" section offering insights into the company's workforce, principles, culture, and philanthropic endeavors.

Seeking a platform with greater flexibility, adaptability, and streamlined functionality for future updates, Skullcandy turned to BigCommerce. Their transition was a complex endeavor but ultimately successful, resulting in uninterrupted revenue and customer satisfaction. Within six months, Skullcandy launched seven sites in four currencies and three languages.

8. Burrow

• 30% increased conversion rate in 2 months
• 4% increase in AOV
• 50% increase in site speed and performance

Burrow, a modular furniture company, opted for a homepage video instead of text to emphasize their core value proposition: assembling new furniture should be enjoyable, quick, and tool-free.

Choosing BigCommerce was a strategic move for Burrow, as they required an eCommerce platform capable of accommodating their rapid expansion as a multi-product, multi-channel, multi-vendor company. They also sought enhanced marketing and commercial capabilities, such as the ability to offer packages and discounts. Collaborating with BigCommerce, Burrow successfully built a website that fulfilled all their requirements within a short span of six weeks.

9. Mountain Crest Gardens

• 10X increase in revenue
• 50% decrease in advertising costs
• 400% increase in orders

In the mid-1990s, Mountain Crest Gardens, a family-owned business, started selling succulent plants in California. 

Initially using the now-defunct Magento Go platform, Mountain Crest Gardens transitioned to BigCommerce, which offered numerous product upgrades and layouts. This enabled them to create a mobile-friendly website to enhance sales. Over the years, the company experienced a remarkable 400% increase in orders, coupled with organic growth, leading to a significant reduction in advertising expenditure.

10. Savannah Bee Company

• 30% decrease in TCO
• 12% increase in revenue YoY
• 6% increase in transactions YoY

Over a decade, Savannah Bee Company has expanded significantly, now encompassing multiple storefronts and partnering with over 2,000 retailers. They offer a diverse range of artisanal products including honey, beauty items, clothing, accessories, and home goods.

As their business rapidly grew, they recognized the need for an efficient and dynamic website to showcase new products and provide a seamless eCommerce experience. Choosing BigCommerce for their online store, Savannah Bee Company found a solution that met their needs.

BigCommerce's integration capabilities enable them to efficiently manage inventory across their eCommerce site, Amazon store, and other platforms such as Facebook and Google stores. This centralized approach streamlines order processing, product listings, and fulfillment, contributing to the company's continued success and growth.

11. Perpetual Kid

• 94% increase in conversion rate
• 220% increase in revenue
• 154% increase in AOV 

Curt Eastman and Wendy Papula embarked on a venture to fulfill customers' whimsical desires, giving rise to Perpetual Kid, an online store dedicated to fun and games. Transitioning from the now-defunct Monster Commerce platform to BigCommerce in 2015, they found consistent growth, community-building opportunities, and effective marketing tools.

Despite being tech-savvy and capable of making site changes themselves, Eastman and Papula appreciate the built-in functionality and reliability of the BigCommerce platform. This allows them to focus more on expanding and promoting their business.

12. Dress Up

• 150% increase in revenue
• 148% increase in conversion rate
• 46% increase in site traffic

Derrick and Danielle Case launched Dress Up, quickly expanding to 19 locations with over 300 employees in less than a decade. Initially, they chose Shopify for their online operations but found its app-based system cumbersome, leading to a swift transition to BigCommerce. This platform's efficient API connections and extensive application offerings streamlined their online operations, resulting in a 19% sales boost in the first year. 

13. Natori

• 141% increase in customers
• 164% increase in orders
• 163% increase in revenue

Natori, a renowned high-end clothing retailer, has served wholesalers and consumers for over four decades and over ten years. Despite their long-standing presence in the industry, Natori remains committed to embracing the latest retail technology advancements.

Additionally, Natori excels in portraying itself as a sophisticated and appealing brand through tastefully curated product photos showcased on their website. This attention to detail enhances their image as a refined and attractive business, resonating with their target audience and reinforcing their brand identity.

14. The Good and The Beautiful

• 72% increase in conversion rate
• 358% increase in orders
• 322% increase in revenue

The Good and The Beautiful is a prominent provider of educational materials, curriculum, and resources for homeschooling families and educators. 

The decision to partner with BigCommerce was driven by The Good and The Beautiful's desire for a robust eCommerce platform that could support their growing online presence. BigCommerce offered the scalability and flexibility needed to accommodate their expanding product line and customer base.

By leveraging BigCommerce's advanced features and intuitive interface, The Good and The Beautiful created an immersive online shopping experience for their customers. From easy navigation to secure checkout processes, every aspect of their website was optimized to enhance user satisfaction and drive sales.

In addition to providing a seamless shopping experience, BigCommerce also equipped The Good and The Beautiful with powerful marketing tools and analytics capabilities. This enabled them to promote their products, target their audience, and track key metrics to optimize their marketing efforts.

15. Chair King Backyard Store

• 42% increase in users
• 47% increase in sessions
• 28% increase in revenue

Chair King Backyard is a leading retailer specializing in outdoor furniture, accessories, and decor. With a reputation for quality craftsmanship and exceptional customer service, Chair King Backyard has established itself as a trusted name in the industry.

Chair King Backyard's decision to partner with BigCommerce stemmed from their need for a robust eCommerce platform to accommodate their growing business.

One of the key advantages of BigCommerce for Chair King Backyard was its scalability. As the company expanded its product offerings and customer base, BigCommerce provided the flexibility to adapt and grow without compromising performance or reliability.

Additionally, BigCommerce's integrated marketing tools and analytics capabilities empowered Chair King Backyard to drive traffic to its website, enhance customer engagement, and optimize its online presence for maximum visibility and conversion.

Factors Define a Successful eCommerce Store

Before launching your eCommerce site, it's crucial to address several essential technical and creative aspects. Here are five main components you should prioritize for a successful online store.

1. Well-designed storefront

When someone visits your online store, their first impression matters. If your website isn’t visually appealing, they might leave without exploring further. So, investing in a great eCommerce design with the perfect ideas is crucial for long-term success.

Here’s a concise and straightforward guide for creating an effective eCommerce website design:

• Use a color palette and fonts that reflect your brand identity.
• Utilize ample white space to enhance readability and visual appeal.
• Ensure call-to-action (CTA) buttons are prominent and compelling.
• Implement effective conversion rate optimization techniques to drive sales.
• Prioritize SEO-friendliness to improve visibility on search engines.
• Facilitate easy sharing on social media platforms.
• Create a user-friendly experience, especially for mobile users, to enhance accessibility and engagement.

2. Fast-loading time

Slow page load times can be a deal-breaker for online shoppers. If a page takes just two seconds longer to load, the bounce rate (people leaving without exploring further) increases by a whopping 32%. And here’s the kicker: 70% of consumers’ buying decisions are influenced by how fast a website loads. So, speed matters!

To boost your chances of making a sale, ensure your online store loads swiftly by following these steps:

• Choose a reliable eCommerce platform.
• Consider using a content delivery network (CDN) if you frequently publish content.
• Optimize product images and videos to reduce loading times.
• Keep in mind that every second matters when it comes to site performance.

3. Wide product variation

When people visit your online store, they often measure it against Amazon. While you can’t match Amazon’s vast selection, offering enough variety to keep customers engaged is essential.

Craft a user-friendly product catalog with the following elements:

• Organize products with clear categorization, tags, and filters for effortless browsing.
• Implement advanced search features such as size, color, and material filters.
• Have a clean layout, attractive color scheme, and high-quality product images.

4. Mobile responsiveness

Since 2017, about half of all online traffic comes from mobile devices - around 50%. If your website isn’t mobile-friendly, you might miss out on many potential clients.

In addition to ensuring your website is mobile-friendly and responsive, consider the following:

• Adjust your layout to support easy finger scrolling.
• Opt for high-resolution pop-up product images for better visibility.
• Simplify the checkout process by minimizing the number of fields required.
• Utilize large call-to-action buttons, such as the add-to-cart button, to encourage action.

5. User-generated reviews

Customer reviews and user-generated content (UGC) play a vital role in eCommerce. As the number of product reviews increases, conversion rates go up. Interestingly, the first five reviews seem to have the most impact. So, consider adding a review feature on your website to encourage valuable feedback! You can consider the choice between platforms like Shopify and BigCommerce. When weighing Shopify vs BigCommerce, the way each platform facilitates and displays user reviews can significantly influence conversion rates.

In Conclusion

By focusing on these key elements, you can elevate your online business to new heights. Our article showcasing the top 15 successful stores on BigCommerce provides valuable insights and inspiration for your journey ahead.