10+ Best Email Marketing Courses to Master Email in Just a Few Hours

Email marketing is a valuable modern-day marketing skill to master, whether you’re a business owner, entrepreneur, or marketer.

Even just understanding the most basic terms, strategies, and best practices in email marketing can help you improve the return on investment (ROI) from the email efforts. Email marketing can be a powerful and cost-efficient tool to reach many target audiences depending on your organization’s size and marketing strategy.

Despite new marketing trends and social media platforms, I found email marketing still a top contender when it comes to effective solutions for digital marketing. That’s why email marketing training needs to be a top priority for any digital marketer looking to step up their game.

Whether you’ve just realized how important email marketing is or have been using some kinds of strategies for years, this article covers some of the best email marketing courses available today. As an avid learner and developer of email marketing software, I know it is frustrating to search the depths of the internet and find an online course, only to finish the course being more confused than when it first started.

The email marketing courses in this article cover a wide range of knowledge related to email marketing and can be suitable for beginners and experienced marketers. The list includes both free and paid email marketing courses.

After exploring, you will be able to improve your email marketing skills and know which best email marketing course to choose for your business. Let’s get started!

Why do you need to try email marketing courses?

Email marketing training courses are valuable resources for practicable techniques and best practices to improve your digital marketing strategy, or just email marketing strategy.

If you have developed a marketing strategy, you know it is easy to get stuck in an email marketing routine for quite a while. A course gives you the inspiration, knowledge, and opportunity to hone your email skills.

However, not all email marketing courses can offer practical advice that suits your digital strategy. If you’ve developed an email campaign or two and are not sure what you can gain from taking courses, here are some key statistics that should help prove to you why they’re essential:

• Segmented email campaigns can lead up to a 760% increase in revenue.

• When it comes to email marketing, over 20% of revenue is from automated campaigns.

• Triggered, segmented, and targeted email campaigns contribute over 70% of ROI.

• Mobile devices account for more than 50% of all email opens.

Understanding how important automated and segmented campaigns are, the email marketing courses in this article will help you put together an email strategy that embraces all the best practices for the best possible results.

But, I know you have another question in mind. Your time and money are worth considering. So is learning an email marketing course to get a certification worth it? Why not just hiring an email marketing guru to run everything?

Well, there are many amazing reasons why you should choose to learn an email marketing course. These courses can help you learn email marketing fast so you can implement different strategies into your marketing efforts right away. You can learn how to take advantage of email marketing as a sales channel which positively affects the business’ bottom line.

And if you’re a professional in the digital marketing field, obtaining an email marketing certification shows potential employers or business owners that you are knowledgeable, dedicated, and qualified.

Who should take an email marketing course?

In a digital world that increasingly emphasizes social media more as a core strategy, it’s essential for marketers to remember that email marketing is just as vital for a business. While social media platforms have uncontrollable aspects like technology or algorithms, the email marketing platform gives you more control and ownership of its deliverability.

If you are a digital marketer, knowing the best practices in the email industry is crucial in helping your companies plan their email strategies.

It is also beneficial to complete one or more email marketing courses if you are a business owner who has just begun building your email list of customers and prospective clients.

In general, if you plan to use email marketing as a primary channel for your digital strategy, an email marketing course is an obvious choice to gain the best knowledge and have a better starting point.

Best email marketing courses to master

These are the best email marketing courses (free and paid) you can pursue and get a certification online.

Email Marketing Course by Hubspot Academy

HubSpot Academy is always an excellent resource for learning anything about marketing, and this course shows learners how to put together an effective email marketing campaign. The course also offers a certification at the end, which can be useful for digital marketers in the future.

From contact list management and segmentation to improving email deliverability and analyzing your email performance, you’ll learn how to build an email marketing strategy that is helpful, human, and can build trust with your recipients. At the end of the course, you can apply what you’ve learned with email marketing tools that Hubspot offers for free in your account.

The Email Marketing Course by Hubspot Academy is free to join. All you need to provide to sign up is your first name, last name, and email address. The entire course takes you about 3 hours to complete, and you will be guided by one of the most trusted marketers from Hubspot - Courtney Sembler.

What you’ll learn after completing the course:

• Master the fundamental aspects of email marketing

• Apply your knowledge with HubSpot’s free email marketing tool

• Invest in your career and your business by learning one of the most in-demand digital marketing skills

Duration: 3:18 hours

Pricing: Free

Managing Email Marketing Lists and Campaigns by LinkedIn Learning

Effective email marketing requires a lot of effort starting from building a subscriber list to keeping campaigns focused on marketing goals. This course from LinkedIn is here to help you teach how to build and manage your marketing lists and run more effective campaigns.

Digital marketing expert Meghan Adams will guide you through the fundamentals of selecting an email marketing platform, adding contacts to your list, segmenting audiences, and maintaining that list so you can send the right mail to the right audience.

After the initial lectures, she also shares different strategies to write compelling emails, test different versions of them, and reduce bounce rates. The training promises that after finishing the lectures, you will be ready to handle all types of email marketing campaigns efficiently.

The course attracted 32,600 students and also offers a certificate of completion for learners.

What you’ll learn after completing the course:

Reduce your email marketing efforts by learning to automate many fundamental concepts

Learn about open rates, spam filter, and more to get the most out of your campaigns

An abundant amount of tricks and tips from the instructor

The course is divided into 7 consumable sections, along with regular assessments as well as practical examples.

Duration: 1:21 hours

Pricing: Free

Digital Marketing Masterclass – 23 Courses in 1 from Udemy

This Digital Marketing Masterclass from Udemy will help you learn all major aspects of Digital Marketing, including, of course, Email Marketing, and Social Media Marketing, SEO, YouTube, Copywriting, Blogging, and more.

The email marketing part of the course shows learners how to create email marketing funnels, necessary tools, ways to create a lead magnet, opt-in forms to your website, craft email sequences, write better subject lines, and more. With 32 hours of action-packed lessons, it is safe to say this is one of the best affordable options to learn digital marketing out there.

When putting email marketing among other digital marketing channels, you can see the bigger picture of how to combine the power of many platforms for your business strategy. Many others seem to agree with the course’s approach since more than 200,000 students have joined and left a 4.4 / 5-star rating.

What you’ll learn after completing the course:

• All the fundamental lessons for digital marketing

• Know about all the digital marketing tools that professional marketers use

• Put your email marketing strategy in the big picture with other channels

• Lifetime access to the course with every update

Duration: 32.5 hours

Pricing: $129.99 but often discounted at $11.99

Wishpond Email Marketing Masterclass for Beginners

If you’re completely fresh to email marketing or looking for something to boost up your speed with the channel, this course from Wishpon is an excellent place to start.

The Wishpond Email Marketing Masterclass course covers: how to achieve your email marketing goals, how to create a customized email marketing strategy, and the types of emails to use to grow your business and your career.

In under an hour of learning, you can learn all the basic knowledge of email marketing: from segmentation to personalization and ways to measure the success of your email marketing strategies.

Not to mention, you also receive free workbooks and access to an exclusive group for Wishpond students in the mastermind course.

At the end of the course, you’ll be able to apply what you’ve learned about email marketing with ease. If you choose to advance your education with the channel, you’ll be starting with a solid knowledge base about email marketing.

What you’ll learn after completing the course:

• All the basic knowledge you should know about email marketing

• The best practices that can advance your email marketing

• A pdf file at the end of the course to review what you learned at any time

Duration: 0.5 hrs

Pricing: Free

Email Campaign Fundamentals from Online Marketing Institute

The Online Marketing Institute online course on email campaign fundamentals can help learners understand the fundamentals of creating an email marketing campaign.

The course’s goal is to teach basic traditional as well as modern marketing practices that marketers can use in their content mix. From the customer journey, customer lifecycle, the buying journey, and how each element impacts your campaign messaging and timing.

The course is taught by Darcy Grabenstein, a marketing veteran who covers all the essentials of email marketing in five separate lessons.

What you’ll learn after completing the course:

• The four P’s of marketing

• Types of tactics to use for email marketing

• How email marketing is direct marketing

• How to measure retention and acquisition objectives

You can also take a look at the Dissecting Email Copy course from the Online Marketing Institute if you’re struggling with creating good copy for your email campaigns.

Duration: 2.3 hours

Pricing: Free but you may need to pay a subscription fee after the free trial

Email Marketing Basics from Google Digital Garage

Google Digital Garage is an online library with courses that teach all you need to know about digital marketing and more. Although this Email Marketing Basic course is one section of a larger course, it still deserves a space on this list for 30 minutes of valuable and concise email marketing tips for email marketers.

As a section of the Google course to “Promote a Business with Online Advertising”, you will not only gain access to this email marketing basics course but to the rest of the course which offers 3 hours of content including topics like advertising on other websites, display advertising, Google ads, and much more.

Registering for a Google Digital Garage course is as easy as logging into one of your Google accounts. The course is easy to navigate with one short video for each module (along with the transcript so you can read the passage and not miss a thing while listening) and questions at the end of modules to ‘Check Your Knowledge’.

There is no certification for the course, but with a quiz at the end of the course, you can make sure you retain the necessary information and are ready to implement your new skills into your email marketing strategy.

The modules in the Email Marketing Basics course from Google Digital Garage are:

• Email Marketing Basics

• Crafting Great Marketing Emails

• Email Marketing Options

• Measuring Success in Email Marketing

• Managing Successful Email Campaigns

Duration: 30 minutes (the full course is 3 hours)

Pricing: Free

Email Marketing Essentials on Skillshare

SkillShare is always a fantastic option when it comes to learning online, and looking for a great email marketing course is not hard as well. This Email Marketing Essentials course doesn’t focus on an overview of email marketing, but rather, dives into another important aspect - writing effective emails.

If you already have grown your list and are now wondering what to write, this course is a fantastic option to learn the details of writing emails that can make a lasting impact on the recipients.

The Email Marketing Essential course is only 30 minutes long, so you can learn as a good addition to other courses that you may have learned on this subject matter already. This Skillshare class is free but does not offer online certification for email marketing, so again, it’s another course that professionals can learn to grow and scale their own business.

In order to gain access to the Email Marketing Essentials course, you do have to create a SkillShare account, but no need to upgrade to get premium access. While you have an account on the platform, you can search for many other free courses to uplevel the digital marketing skills of yourself and the marketing team.

What you’ll learn after completing the course:

• Best practices for writing, not just for email marketing but also for online content

• How to optimize each writing element of an email marketing campaign

• Content ideas to achieve your business goals with emails

• Tips for editing before you hit the “send” button

Duration: 28 minutes

Pricing: Free

Advanced Email Marketing Certification Training from SimpliLearn

SimpliLearn is one of the leaders in online boot camps and valuable certifications. They offer boot camps, courses, certifications, and even partner with world-renowned universities to create postgraduate programs.

The Advanced Email Marketing Certification Training will help you (especially email professionals) learn tools and strategies that can help you improve your email marketing and other digital marketing skills.

This course is ideal if you are already familiar with email marketing technology and platforms but want to find advanced strategies to implement into your business.

The course’s pricing is $499, which is a bit of an investment. But with the robust content, actionable steps, project practices, exam, and certification, this course is definitely worth exploring to see if it’s right for your needs.

To receive the certification from Simplilearn, you must complete at least 85% of the course, finish a simulation test with a passing score of 60%, and turn in 3 projects.

One thing to know before you go check the course out is that you are not able to purchase it on their site. You will be prompted to send in your contact information, then you can talk and receive guidance from a SimpliLearn expert.

The course includes lessons in :

• Introduction to Advanced Email Marketing

• How to write better subject lines

• How to develop emails that drive results

• How to optimize your email content

• List management strategies

• How to automate your emails

• How to create optimal landing pages

• How to create an email campaign checklist

• GDPR for digital marketers

Duration: 20-25 hours

Pricing: $499

Click Minded Email Marketing Course

The Click Minded email marketing course is centered on the best practices for successful email marketing with automation to massively increase sales.

Click Minded courses are widely known to be taken by marketing experts who maintain and manage email marketing strategies for big brands like WeWork, Microsoft, Grammarly, Unicef, and more.

The course is guided by Email Strategist for Airbnb - Lucas Chevillard - who would provide step-by-step guides on implementing email marketing & automation strategies similar to an enterprise-level company. This course includes both the highest level of strategies and the specific tactical walkthroughs that are perfect for intermediate and professional learners.

The course’s pricing is definitely for people with a serious intention for email marketing, too, being almost a thousand dollars. But, if you want to be the best in email marketing, it is a price worth paying. What you can get after the course are:

• ClickMinded Email Marketing Training

• Email Marketing Certification

• Segmentation strategies

• Automation fundamentals

• Email copywriting and design

• Email automation walkthroughs

• Tracking & deliverability

• Unlimited lifetime access

• Risk-free 100% money-back guarantee

Duration: Self-paced

Pricing: $997

Free Trial: 7 days

Lifecycle Email Marketing for Ecommerce by Conversion Xl

Last but not least, we have the Lifecycle email marketing for eCommerce from Conversion XL. The course is perfect for marketers at an intermediate level. When it comes to leveling up the email marketing effort, this course is worth the investment.

A bit of introduction, Conversion XL is a well-known paid online learning platform and has been trusted by many learners around the world. You can learn from most active professionals in their field and gain new practical techniques. Which both marketers and intermediate email marketers can take advantage of their own to see results.

The course is taught by Austin Brawner - the CEO of Brand Growth Experts and a popular podcaster. He delivers the best email marketing knowledge in a clear way with real-life examples to help you with:

• In-depth analytics, optimization, and tactics to send more profitable emails

• Data-driven email training programs for people who want to be a top email marketer

• How to grow your business to an enterprise-level company with online revenues using conversion optimization programs

• A certificate of achievement from Conversion XL

Duration: 4 hours

Price: $499 USD

Trial: $1 for a 7-day trial

Summary

Every year, more marketing hacks and tips emerge on how you can improve your email marketing. But, if you look deeper, the fundamentals to send effective emails often stay the same. The email marking courses in this article were selected because they provide a solid foundation for learners to build on as they begin using email marketing practices to grow their companies, no matter if you are a beginner or an email intermediate.

Hope you found the course you were looking for, and if you are looking for email knowledge, make sure to check out our AVADA blog. And, soon, we would bring to you the AVADA Academy - where you can learn all the most essential in email marketing and eCommerce. Stay tuned!