14+ Best FREE Marketing Tools for your Business

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In the marketing world, it seems like there are always new tools, tips, tricks, and technology to learn and integrate into your marketing plans. How is it possible to keep up with all of them? As a marketer myself, I sometimes wish I had a greater understanding of all the resources available to me—and what distinguishes each of them—so that I can make more educated decisions on how to execute and maximize my company’s marketing efforts.

Luckily, I have the luxury of working on a team of professional marketers who specialize in different positions that are not in my expertise. And that’s why I was able to curate this list of the top free marketing tools that every marketer should know about and use. With all the tools in this list, you will be able to make your job as a marketer easier and more effective. Now let’s jump right into the details!

What are marketing tools?

Marketing techniques are tools used by businesses to create and promote their products and services. In this sense, the term ‘tools’ refers to methods, tactics, and materials. The vast majority of companies use a variety of different marketing methods, such as ads, direct mail, and market analysis, to improve their revenues.

Companies today can have a range of marketing tools at their disposal. Some of them are explicitly designed to improve revenue, while others focus on collecting customer data. It’s important to know which tools are ideally suited to your company. In other words, which tools you need to accomplish your primary goals and objectives. In most cases people use several marketing strategies simultaneously.

14 Best FREE Marketing Tools

AVADA Email Marketing - Email automation

Email marketing is crucial to the success of most companies. Although creating a brand on platforms like YouTube, Facebook, Instagram and Twitter is essential, you are limited to the constraints of these networks. This gives you very little leverage as it makes it especially difficult to move customers to different stages in your funnel.

However, e-mail offers a more personal relationship between the brand and the customer by giving you the resources you need to effectively nurture leads. AVADA Email Marketing is a fantastic free email marketing tool and one of the easiest for newbies to understand and use.

It allows you to build email templates easily, capture emails of your website visitors, segment your mailing list, send automated emails, send abandoned cart recovery emails, and many more essential features for email marketing. AVADA Email Marketing is available on the Shopify App Store free of charge.

Due - Time, budgeting, invoicing, and payment tracking.

Due is a free marketing tool that provides a time-tracking app to determine how much time has been spent on a given marketing project. This allows you to manage time properly and improve efficiency. In addition to the time tracking tool’s ability to help you measure billing time, it also provides a billing and payment platform that is the perfect way for freelance marketing talent to charge clients for their work.

Buffer - Social media management.

Buffer is a social media management software that lets you streamline your posting efforts on social media channels. If social media is a crucial part of your marketing campaigns, Buffer will help you increase your follower base; engage your audience and develop your brand.

Buffer benefits from its ability to link multiple accounts to a single dashboard; schedule posts; build drip campaigns; and evaluate the performance of your posts. Buffer’s free plan is ideal for new companies looking to broaden their social footprint, but to unleash the full power of the app, you may want to try one of their paid plans.

Trello - Project management.

The effectiveness of any marketing campaign depends to a great extent on the organizational skills of the marketing team. Each team member should be aware of the project that the team is working on its goals, and the future projects that the team will be undertaking.

Trello is a free marketing tool that helps you to handle all your marketing projects effectively. It helps you to prioritize and streamline your marketing campaigns. The best part is the marketing team can always stay connected. Members will see the progress of the projects and change the status of the completion of the project.

Zonka Feedback- Customer Feedback & Experience Management

Zonka Feedback is one of the leading feedback tools that enable seamless survey creation and feedback collection. It enables businesses to distribute CSAT, NPS, CES, and other survey types across multiple channels like websites, in-app, in-product, emails, SMS, kiosks, survey apps, and offline mode. The survey software has advanced analytics and reporting capabilities that help businesses uncover actionable insights from customer data.

With Zonka Feedback, you get 100+ ready-to-use templates that can be easily customized to fulfill any marketing or market research requirements. You can uncover purchase motivators, pinpoint campaign effectiveness, and identify brand perception with this tool. It also offers real-time sentiment analysis and actionable reports, to help close the loop with personalized responses.

Hootsuite - Social media management.

I would be hesitant to place Buffer on this list and not include Hootsuite. Although Buffer is a great tool for scheduling updates, Hootsuite really takes advantage of the central social management framework. Its free plan lets you sync three social media accounts, which is a perfect starting point for most entrepreneurs. The advantage of Hootsuite is that it’s capable of enabling you to quickly react and post across all your social accounts in one easy-to-use dashboard.

Shopify Hatchful - Free logo maker.

Branding is one of the most crucial steps in marketing your company, and the logo is probably the most important part of your branding. Luckily, with tools like Shopify Hatchful’ free logo builder, you don’t have to spend any more time on hiring a designer to interpret your idea of the perfect logo.

Using its library, packed with hundreds of icons, frames and fonts, you can build a stunning logo that represents your brand identity without any professional design training and without any cost.

Canva - Easy graphic designing.

Visual content is becoming an increasingly common form of collateral marketing. From custom diagrams and infographics to fully-designed sales plans, visual content is a perfect way for new companies to gain reputation and make a professional appearance.

There are many free graphic design softwares on the market, but one of the most intuitive and easy-to-use tools is Canva. Its free library of fonts, diagrams, models and photographs gives you a pool of graphics that you can quickly drag and drop. From flyers and brochures to social media photos and infographics, all of this can be produced free of charge in Canva.

Google Analytics - Website data analysis

Google Analytics is among the best free online marketing analytics tools in the world. Hardly any website doesn’t use Google Analytics to analyze the traffic on its website. Google Analytics is an all-in-one kit that contains all the features you need to track your website traffic.

It helps you to evaluate who your guests are, what their interests are, and what they’re doing all the while they’re on your website. Moreover, it’s very easy to configure; add the analytics code to your website and you’re good to go. On the basis of the analysis, you can segment your web visitors and you can optimize your site navigation.

Evernote - Organization.

Organization is crucial when it comes to marketing your company. Ideas could come to you at any hour of the day. If you are unable to plan and prioritize your notes, you will not be able to capitalize on opportunities.

Evernote can help you catch thoughts, inspirations and ideas while storing them in an easily accessible location. You can access them on your computer, laptop or tablet, making it the ideal tool for discovering and storing content ideas, market research, brainstorming and competitive analysis.

SurveyMonkey - Customer feedback survey.

SurveyMonkey is one of the best free online survey resources available. Surveys are a good way to gather market information, engage customers, discover trends and collect tangible insights about your brean. SurveyMonkey is very easy to use. You can plan, build and publish your own business survey in just a few minutes. In addition, you will be able to analyze the findings in the backend.

Hubspot CRM - Customer relationship management

Customer Relationship Management (CRM) software enables you to maintain your relationship with your customers. From sales monitoring to searchable data storage and information organization, keeping track of your clients and prospects is much simpler with a CRM tool that does all the heavy lifting for you. Mainly used to maintain a meaningful relationship with your customers, some CRM-free digital marketing tools also help you manage business contacts, staff, buyers, prospects, deal wins, sales leads and more.

You can get access to all the core features of HubSpot’s CRM tool for free:

• Deal boards
• Customizable views
• Task boards
• Extensive integration capabilities
• Drag and drop communicator
• Email connections
• Prospect and customer database
• Templates, tracking and scheduling

The user interface of the tool is intuitive and provides a guided walk through to familiarize you with the layout. You can also import and export contacts to your custom databases for prospects or existing clients, eliminate busy work and time spent keeping your lists up-to-date.

Sniply - Growth hacking.

When you use social media on a daily basis, you can also share content with other renowned experts in your field. Sharing content from other influencers can help you build confidence with your audience, compliment your content, and also help build relationships with certain industry experts.

Sniply is a powerful tool that allows you to apply a call-to-action to any piece of content you share. Since the content you post resides on a website that you don’t monitor, there is very little hope that the user will visit your site after reading the article. However, Sniply allows you to place an inbound button or a CTA on a frame within the post. Thus, allowing you some control of the site and perpetuating traffic from the non-affiliated content you share.

Final Words

With technical advances, online marketing has taken on new dimensions. Companies who are not experimenting with marketing tools and tactics are bound to fall back. Today, most companies are more focused on online marketing than on offline marketing. And, clearly, the returns from online marketing greatly outweigh the returns from offline marketing.

If you haven’t used online marketing tools yet, what could be a better way to get started than using free online marketing tools. These free digital marketing softwares can fully revamp your company. Not only do these digital marketing tools have a fantastic ROI, but you can easily outsmart the competition with the help of them. Please feel free to leave comments below for further discussion on this topic. :-)