7 Best Shopify competitors to consider for small businesses

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Key takeaways

• The e-commerce landscape offers a rich tapestry of alternatives to Shopify, each with unique features and benefits tailored to various business needs. For instance, WooCommerce is a perfect fit for WordPress enthusiasts, BigCommerce provides robust built-in features for scalability, and Wix eCommerce is ideal for quick and easy setup.
• While Shopify is a market leader with an extensive feature set, there are situations and specific business requirements where other platforms could offer a better fit. Whether you’re searching for a new chance for your online stores, more customization options, different pricing models, or a platform that integrates with your existing point-of-sale system, there’s likely an alternative that aligns more closely with your goals.

BigCommerce

Highlight features

• Seamless Multi-Channel Integration: BigCommerce allows you to manage sales across multiple platforms like Amazon, eBay, and even social media channels such as Instagram. This means you can centralize your operations and save time, making it easier to scale your budding business.
• Robust Built-In SEO Tools: BigCommerce comes equipped with built-in SEO tools that ensure your store remains visible on search engines, making the transition seamless and less disruptive to your existing traffic and sales.
• Highly Customizable Templates: BigCommerce offers a broad range of customizable, responsive templates, letting you design a store that aligns with your brand, without needing extensive coding knowledge.
• Advanced Security Measures: BigCommerce has you covered with Level 1 PCI compliance, secure customer data storage, and various integrated payment gateways. You can run your store without worrying about data breaches.
• 0% Transaction Fees: Unlike some other platforms, BigCommerce doesn’t charge transaction fees. This means more money in your pocket with each sale, providing an immediate financial advantage for small businesses operating on tight margins.
• One-Click App Integrations: BigCommerce’s extensive app marketplace allows you to integrate your favorite software with just a click, minimizing disruption in your operations.
• Scalability: Scalability is key for any business planning for growth. BigCommerce’s platform is built to grow with you, offering a range of plans that can be upgraded easily. As you scale, you won’t find yourself limited by the platform’s capabilities.
• Layout and Design Flexibility: BigCommerce offers a variety of customizable themes and layout options. Whether you’re a new entrepreneur with no coding skills or an experienced developer, you can create a visually appealing and user-friendly store that matches your brand aesthetic.
• Content Management System: The built-in content management system allows you to easily manage and update content like blogs, FAQs, and customer testimonials. For new entrepreneurs and existing store owners alike, this means you can keep your website fresh and engaging without requiring external software.

Price

Here, we’ll break down BigCommerce’s pricing to guide both new entrepreneurs planning their first online store and existing e-commerce store owners contemplating a platform migration.

• Standard Plan: $39/month

This is BigCommerce’s entry-level plan, aimed at new entrepreneurs. The Standard Plan comes with all the essential features, including an unlimited number of products, file storage, and bandwidth. This plan allows you to establish your online presence without breaking the bank.

• Plus Plan: $105/month

If you’ve already set up your store and are experiencing a consistent flow of customers, this plan could be a good fit. The Plus Plan includes features like customer segmentation and abandoned cart saver, helping you target your marketing strategies more effectively.

• Pro Plan: $399/month

Tailored for more mature online stores, the Pro Plan offers advanced features like Google customer reviews, product filtering, and custom SSL. If you’re an existing store owner looking for a comprehensive set of features to enhance your online business, this could be the plan for you.

• Custom Pricing

If your business has outgrown the limitations of standard plans, the Enterprise Plan offers a customizable experience. This includes priority support and custom feature development. The pricing is tailored to your specific needs, making it an ideal choice for larger businesses or those with specific operational complexities.

You must also see the additional cost of BigCommerce:

• Transaction Fees: 0% Across All Plans

Unlike Shopify, BigCommerce imposes no such fees. This is an immediate cost-saving feature for any small business.

• App Integrations

Many third-party apps come with their own costs. However, the BigCommerce marketplace does offer free app options as well. If you’re migrating from another platform and have grown accustomed to certain paid features, be sure to budget for these.

• Payment Gateway

BigCommerce does not charge additional fees for using third-party leading payment gateways. However, these gateways themselves might have transaction fees that you’ll need to consider.

Pros and Cons

Pros

• Extensive Customization Options: With a wide range of templates and the option for custom coding, BigCommerce lets you tailor your store to your brand. For new entrepreneurs, this means you can start with a unique design without requiring an expert developer.
• 24/7 Customer Support: Whether you’re a new entrepreneur or an existing online store owner, technical issues can arise at any time. BigCommerce offers 24/7 customer support to ensure that you can resolve problems quickly and keep your business running smoothly.
• Multi-Channel Selling: Sell across different platforms like Amazon, eBay, and social media channels all from one dashboard. For businesses aiming for growth, this feature simplifies management and streamlines operations.
• High-Level Security Features: With built-in security measures like SSL certificate and PCI compliance, BigCommerce ensures your store and customer data are well-protected. As a business owner, this offers peace of mind without the need for additional third-party security tools.
• Unlimited Bandwidth and Storage: BigCommerce offers unlimited bandwidth and storage across all plans. For growing businesses, this eliminates the worry of outgrowing your plan or facing extra charges.
• Built-In Payment Gateway Support: BigCommerce supports a wide variety of payment gateways, including PayPal, Stripe, and Square. This flexibility allows you to offer multiple payment options to your customers, potentially increasing conversion rates.

Cons

• Limited Free Themes: While BigCommerce does offer free themes, the options are limited compared to Shopify. If you’re a new entrepreneur on a budget, you might find yourself making compromises on design aesthetics.
• Additional Costs for Apps:  While the one-click integrations are convenient, some essential apps come with additional monthly costs. These can add up, especially for small businesses operating on a tight budget.

Best for Whom

BigCommerce is best for:

• Fashion Retailers: With visually appealing themes and robust inventory management, BigCommerce allows fashion retailers to create stunning, efficient online storefronts.
• Specialty Food Shops: The platform offers features like subscription models for recurring orders and age verification for restricted items, making it a solid choice for specialty food retailers.
• Electronics Stores: With capabilities for complex product specifications and multiple variant options, BigCommerce makes it easy to manage intricate product details.
• Handmade Goods Artisans: The platform allows for customizable product options and a gallery-style layout, enabling artisans to highlight the unique attributes of their handmade goods.
• Sporting Goods Stores: With robust category management and built-in SEO tools, BigCommerce helps these retailers effectively organize and market a diverse range of sporting goods.
• Health and Wellness Retailers: The platform’s robust content management system is excellent for educational blogging, an essential part of marketing in the health and wellness sector.
• Digital Goods Sellers: The platform offers native features for digital downloads, making it easier to manage and sell digital goods.

Verdict

When it comes to e-commerce platforms, BigCommerce stands out as a formidable competitor to Shopify, especially in the realms of customization and fee structure.

BigCommerce doesn’t charge any transaction fees, offering immediate cost benefits for small businesses and startups. 

Furthermore, its robust built-in features, ranging from SEO tools to multi-channel selling, offer a level of flexibility and adaptability that you’d need third-party apps for on Shopify. This makes BigCommerce a compelling choice for those who seek an inclusive, cost-effective solution for their online store.

WooCommerce

Highlight features

• WordPress Integration: WooCommerce is a WordPress plugin, making it an ideal choice for those already familiar with WordPress’s interface. This offers a seamless transition for existing WordPress site owners who wish to expand into e-commerce.
• Complete Customization: Unlike some other platforms, WooCommerce gives you full control over every aspect of your store, from the frontend design to the backend code. For entrepreneurs with coding skills or those willing to hire developers, the sky’s the limit in terms of customization.
• Wide Range of Plugins: WooCommerce’s extensive library of plugins allows you to extend your store’s functionality easily. Whether you’re looking to improve SEO, implement advanced analytics, or add a booking system, there’s likely a plugin for it.
• Scalability: As your business grows, WooCommerce grows with you. The platform can handle everything from a small, single-product shop to a large, multi-category online mall, making it a long-term solution for your e-commerce needs.
• Built-in Blogging Capabilities: Since WooCommerce is built on WordPress, you have native blogging capabilities right out of the box. This makes it easier for you to engage your audience and improve SEO without having to integrate a separate blogging platform.
• Multiple Payment Gateways: WooCommerce supports a multitude of payment gateways, including Stripe, PayPal, and many regional options. This allows you to offer a range of payment methods, catering to a global audience.

Price

It’s essential for both new entrepreneurs and existing e-commerce store owners to understand the financial commitments involved with WooCommerce. Here’s a detailed breakdown:

• Core Plugin: Free

The WooCommerce plugin itself is free to install and use, providing a cost-effective entry point for newcomers to e-commerce. This means you can start an online store without a large upfront investment.

• WordPress Hosting: Varies

Unlike Shopify or BigCommerce, WooCommerce doesn’t offer hosting, but this allows you to choose a web hosting plan that fits your needs and budget. Prices can range from $1.99 per month depending on the hosting service and package you choose.

• Premium Themes: $2 – $200

While there are free themes available, premium themes provide more features and professional designs. These usually range from $2 to $200 per year, allowing you to set the visual tone of your site according to your brand’s needs.

• Plugins and Extensions: Varies

While the basic WooCommerce plugin is free, you may need additional plugins or extensions for added functionality, ranging from free to hundreds of dollars. This pay-as-you-go model lets you add features as your business grows, making it scalable and flexible.

• Payment Gateway Fees: Transaction-based

WooCommerce doesn’t charge transaction fees, but the payment gateway you choose (e.g., PayPal, Stripe) will. These usually hover around 2.9% + 30¢ per transaction, similar to other platforms but without any additional fees from WooCommerce itself.

Pros and Cons

Pros

• Full Customization: With WooCommerce, you have complete control over every aspect of your store. For those who have specific visions or unique requirements, this means you can tailor every detail to fit your needs.
• Extensive Plugin Library: WooCommerce offers an extensive range of plugins, allowing you to easily extend your store’s capabilities. This makes it simple to add features as your business grows, without having to switch platforms.
• WordPress Integration: If you’re already comfortable with WordPress, integrating WooCommerce is seamless. This allows existing bloggers and website owners to easily transition into e-commerce.
• Strong SEO Capabilities: Given its WordPress foundation, WooCommerce excels in SEO capabilities. For new entrepreneurs and existing businesses alike, this can lead to increased organic traffic and sales.
• Multiple Payment Gateways: WooCommerce supports a wide range of payment gateways, including popular options like PayPal, Stripe, and even cryptocurrencies. This flexibility allows you to cater to a diverse customer base, meeting their preferred payment methods and potentially increasing conversions.

Cons

• Requires Hosting: Unlike Shopify, WooCommerce doesn’t provide hosting, meaning you need to find and manage a hosting provider yourself. For newcomers, this can add another layer of complexity and cost.
• Can Be Technically Demanding: While its customizability is a strength, WooCommerce can be technically challenging for those without coding skills. The setup and ongoing maintenance might require professional help, which could be costly.
• Updates and Maintenance: Being a self-hosted platform, the onus of performing updates and troubleshooting issues falls on you or your technical team. This can divert focus from other aspects of running your business.

Best for Whom

WooCommerce is best for:

• Artisans and Handmade Goods Sellers: Individuals who specialize in crafting unique, handmade products will find WooCommerce’s customization features . The platform allows you to create a boutique store experience that matches the uniqueness of your products.
• Digital Product Entrepreneurs: If your business revolves around selling digital goods like ebooks, software, or online courses, WooCommerce has specific plugins to facilitate secure digital downloads. This suits entrepreneurs in the educational tech or software-as-a-service (SaaS) fields.
• Print-On-Demand and Custom Apparel Stores: Entrepreneurs in the print-on-demand or custom apparel sectors can benefit from WooCommerce’s range of plugins designed for product customization and order fulfillment. This allows you to offer a wide variety of personalized products with ease.
• Food and Beverage Business Owners: If you’re in the restaurant, cafe, or local food delivery service, WooCommerce has specific extensions for booking and reservations, as well as location-based pricing and delivery options. This caters to the particular needs of the F&B industry.
• Independent Consultants and Freelancers: Professionals offering consulting services in sectors like marketing, finance, or career advising can use WooCommerce to enable appointment bookings, subscriptions, and secure payments. This allows for a seamless client engagement process.
• Niche Bookstores and Independent Publishers: WooCommerce allows for ISBN implementations and specialized inventory control systems. This makes it ideal for niche bookstores or indie publishers looking to control every aspect of the sales and distribution process.

Verdict

WooCommerce offers a higher level of customization and control than Shopify, making it a prime choice for those who want to tailor every aspect of their online store. Unlike Shopify, WooCommerce comes with WordPress integration, allowing you to optimize blogs and SEO algorithms. If you’re already familiar with WordPress, or you need specific, nuanced features for your e-commerce venture, WooCommerce stands out as a compelling Shopify alternative.

Magento

Highlight features

• Extensive Customization: Magento’s open-source nature allows for virtually unlimited customization options. For businesses with specialized needs, this enables you to tailor the platform according to your exact requirements.
• Scalability: Magento is built to grow with your business, capable of handling a vast number of products and high traffic volumes. This is particularly useful for businesses planning to scale up significantly.
• Built-in SEO Tools: Search engine optimization is critical for any online store, and Magento comes with a comprehensive suite of SEO tools. This can help you rank higher in search results, driving more organic traffic to your site.
• Multiple Store Management: If you operate more than one online store, Magento allows you to manage all of them from a single admin panel. This streamlines operations and simplifies management tasks, saving you time and effort.
• One-Page Checkout: Magento offers a streamlined one-page checkout process to minimize cart abandonment rates. This user-friendly approach can help improve conversion rates, directly affecting your bottom line.
• Built-in Analytics and Reporting: Magento comes with robust analytics and reporting tools that give you insights into customer behavior, sales, and much more. Data-driven decisions can be the key to optimizing your online store for better performance.
• Multi-Currency and Multi-Language Support: Magento allows for multi-currency and multi-language options, facilitating a global reach. If you’re looking to expand your business internationally, this feature simplifies the process of accommodating a diverse customer base.

Price

When evaluating Magento as an e-commerce solution, it’s crucial to understand its pricing structure, which varies significantly based on the version you choose and the specific needs of your business. Here are the details:

• Magento Open Source

The Open Source version of Magento is free to download and use. However, you will likely incur costs related to hosting, SSL certificates, and possibly hiring developers to customize the platform to your needs.

• Magento Commerce

Magento Commerce is the premium, enterprise-level solution that comes with a hefty price tag. Licensing fees start at around $22,000 to $125,000 per year and can go up significantly depending on the size of your business and the level of customization required. This version is hosted on Magento’s cloud infrastructure, taking off some of the burden of managing hosting yourself.

• Magento Commerce Cloud

Magento Commerce Cloud is an enhanced version of Magento Commerce, optimized for cloud-based performance and scalability. This option integrates well with Adobe’s suite of cloud services and provides additional features like CDN and performance monitoring tools. Pricing for Magento Commerce Cloud starts at approximately $40,000 per year but can escalate based on various factors such as traffic, storage needs, and any additional functionalities you may require.

You have to know some additional costs of Magento:

• Hosting Costs

If you opt for Magento Open Source or Magento Commerce, hosting is something you’ll have to manage independently. Prices can range from $10 to $50 per month for shared hosting to several hundred dollars a month for dedicated servers. High-performance, cloud-based solutions are also available but come at a premium.

• Extension Costs

While Magento offers a wealth of features, you may still need specific functionalities that require third-party extensions. Prices for these can range from $60 to $600 per extension, depending on the complexity of the extension.

• Payment Provider Fees

If you’re using popular eCommerce payment solutions like Stripe, Authorize.net, or PayPal, you should be aware that while these services don’t require a setup fee, they do charge for successful transactions. Generally, the fee starts at 2.9% of the transaction amount, plus an additional $0.30 per transaction. These fees can add up quickly, especially as your sales volume increases.

Pros and Cons

Pros

• Robust Customization Capabilities: Magento’s open-source nature enables unparalleled customization, giving you complete control over your store’s design, functionality, and user experience. This is especially beneficial for businesses with specific, specialized needs.
• Scalability: As your business grows, Magento grows with you. Its architecture is built to handle a large number of products and high volumes of web traffic, making it perfect for ambitious enterprises.
• Inbuilt SEO Tools: Magento’s inbuilt SEO features help your online store rank better in search results, which is essential for driving organic traffic and increasing sales.
• One Admin, Multiple Stores: The ability to manage multiple online stores from a single admin dashboard simplifies operations, particularly for businesses that operate in diverse markets or offer varied product lines.
• Rich Extensions and Plugins: Magento’s Marketplace offers thousands of extensions and plugins that can add all sorts of functionalities to your store. This allows for quick and easy platform extensions without custom development.
• Built-In Analytics and Reporting: Having built-in analytics and reporting tools allows you to make data-driven decisions, which can be crucial for growing your business.

Cons

• Complexity and Learning Curve: Magento’s robust features come with complexity, requiring a steep learning curve. If you’re not tech-savvy, you might find it difficult to utilize its full potential without professional help.
• Developer Dependency: Due to its complexity and customization options, you may find yourself dependent on specialized Magento developers for even minor changes, which can be both time-consuming and costly.
• Performance Can Suffer Without Proper Optimization: Without proper hosting and optimization, the performance of a Magento store can suffer, affecting the user experience and potentially leading to lost sales.

Best for Whom

Magento is best for:

• Large-Scale Retailers in Fashion and Apparel: Magento is especially beneficial for retailers in the fashion and apparel sector who have large, diverse product ranges and seasonal collections. Its high scalability and powerful customization options can help manage complex inventory and seasonal promotions.
• Tech and Electronics Merchants: Companies selling tech gadgets and electronics can benefit from Magento’s complex customization capabilities, as these products often come with various specifications, options, and bundles.
• B2B Wholesalers in Manufacturing: Manufacturers who operate on a wholesale level will find Magento’s native B2B functionalities like custom pricing and catalogs, bulk order management, and corporate account structures particularly useful.
• Food and Beverage Industry: Magento’s support for subscription models and its ability to manage complex inventories make it suitable for businesses in the food and beverage industry that offer subscription boxes or specialized gourmet products.
• High-end Luxury Brands: Magento’s extensive customization capabilities can meet the high expectations for presentation and customer experience that high-end luxury brands often demand.
• Multi-channel Retailers: Businesses that operate both online and offline will find Magento’s ability to integrate with various point-of-sale (POS) systems and its single admin dashboard for multiple stores highly advantageous.

Verdict

When it comes to customization and scalability, Magento may take the lead over Shopify. Its open-source nature provides an unparalleled ability to tailor your e-commerce store precisely to your needs, something Shopify’s more rigid, template-based system can struggle with. Additionally, Magento’s robust B2B features and the capacity to manage multiple stores from a single dashboard make it a compelling choice for large-scale retailers and specialized business models that require a high degree of customization and scalability.

Volusion

Highlight features

• Drag-and-Drop Builder: Volusion’s user-friendly drag-and-drop website builder makes it incredibly easy for those who are new to e-commerce to set up a professional-looking online store. No coding skills required, so you can focus on growing your business.
• Native CRM System: Volusion comes with an in-built Customer Relationship Management (CRM) system, providing a streamlined way to manage customer interactions, orders, and inquiries, all from one place.
• In-Depth Analytics Dashboard: Comprehensive analytics are crucial for understanding your store’s performance, and Volusion delivers with a dashboard filled with actionable insights, from sales data to customer behaviors.
• Product Management Flexibility: Volusion offers a high degree of flexibility in how you can display your products, with options for multiple images, reviews, and detailed descriptions. This is particularly helpful for businesses with a diverse or complex product line.
• Secure Hosting & SSL: Security is paramount in e-commerce. Volusion offers secure hosting and free SSL certification, giving both you and your customers peace of mind with encrypted data and transactions.
• Inventory Management: Never lose track of your stock levels again. Volusion’s robust inventory management system allows you to keep accurate counts, set low stock alerts, and manage your merchandise with ease.

Price

Volusion offers various pricing tiers designed to meet the different needs of both new entrepreneurs and established e-commerce businesses. Here’s a deep dive into what you can expect to pay.

• Personal Plan: Starting at $35 per month, this is the entry-level plan designed for small businesses and includes unlimited storage, online support, and the ability to sell up to 100 products.
• Professional Plan: Starting at $79 per month, this plan offers additional marketing tools and the ability to sell up to 5,000 products, plus priority support.
• Business Plan: Starting at $299 per month, this top-tier plan offers all the features of the previous plans but with no limits on the number of products you can sell. It also includes multiple supports such as Live Chat, Email, Phone..
• Prime Plan: With custom pricing, Prime Plan offers all features of Business Plan such as unlimited products, and adds VIP Response for the support.

You must know the Additional Costs of Volusion:

• Transaction Fees: Unlike Shopify, Volusion does not charge any additional transaction fees.
• Add-ons and Extensions: Prices vary, but additional functionalities can be integrated at an extra cost.
• Payment Provider Fees: Most popular eCommerce payment solutions like Authorize.net, and PayPal will cost you a fee per transaction of 1.25% for Personal Plan, 0.65% for Professional Plan, 0.35% for Business Plan and custom percentage for Prime Plan.

By offering a range of plans with clearly defined features, Volusion makes it easier for you to pick a package that aligns with your business objectives and budget.

Pros and Cons

Pros

• User-Friendly Interface: The drag-and-drop builder makes it incredibly simple for those who may not have advanced technical skills, enabling quick and easy store setup.
• No Transaction Fees: Unlike some other platforms like Shopify, Volusion doesn’t charge additional transaction fees, which means more money in your pocket.
• In-Built CRM: With an integrated CRM, you can manage customer interactions, track orders, and handle customer service without needing an external tool.
• Robust Analytics Dashboard: The detailed analytics dashboard helps you keep a pulse on your store’s performance, offering insights that can guide your business decisions.
• Flexible Product Management: The platform’s flexibility in product management allows you to showcase your items in a way that best fits your business needs, from multiple images to detailed product descriptions.
• SSL and Security Features: Security is often a concern for online businesses, and the included SSL certificate ensures that transactions are secure, increasing customer trust.

Cons

• Limited Free Themes: Unlike Shopify, which offers a wider range of free themes, the options on Volusion are more limited, which could restrict your design choices without additional investment.
• No Built-in Blogging Features: If you’re looking to enhance your SEO and content marketing, the lack of built-in blogging can be a drawback, requiring you to integrate an external blogging platform.

Best for Whom

Volusion is best for:

• Handmade Craft Sellers: If you’re an artisan creating handcrafted goods to sell online, Volusion’s Personal Plan is apt for showcasing up to 100 unique products with a touch of customization.
• Independent Fashion Designers: For those who design and sell their own clothing lines, Volusion offers an easy way to showcase collections, even enabling high-quality visual previews and varied categorization options.
• Health and Wellness Coaches: If you’re a wellness coach selling consultation packages, digital resources, or wellness products, Volusion’s built-in CRM can streamline client management and appointment scheduling.
• Tech Startups with a Physical Product: For tech startups selling gadgets or tech solutions, the Startup Plan includes advanced inventory management features, making it easier to handle complex product variants and stock levels.
• Specialty Food Retailers: If you’re selling specialty foods, like organic or ethnic cuisines, Volusion’s flexible product options allow you to feature perishable items with time-sensitive availability.
• B2B Industrial Equipment Suppliers: Businesses that supply industrial equipment can benefit from the Business Plan’s advanced features, including the ability to integrate with ERP systems for seamless inventory and order management.

Verdict

In comparison to Shopify, Volusion shines in offering zero transaction fees across all plans, which can save significant revenue for businesses in the long run. Additionally, Volusion’s built-in CRM and robust analytics dashboard provide an integrated environment for customer management and data-driven decision-making—features that require third-party apps or integrations on Shopify. Thus, for those looking for a more all-in-one experience with added cost savings, Volusion offers a compelling alternative.

Wix

Highlight features

• Drag-and-Drop Builder: Wix‘s intuitive drag-and-drop builder makes it incredibly easy for anyone—even those with zero coding experience—to create a professional-looking online store.
• Wix ADI (Artificial Design Intelligence): If you’re looking for a quick way to get your online store up and running, Wix ADI can automatically design a site based on your answers to a few simple questions.
• Wide Array of Templates: With over 900 designer-made templates, you can find a design that perfectly fits your brand’s aesthetic, saving you time and effort in customization.
• Built-in SEO Tools: Wix comes with built-in SEO tools that help you improve your site’s visibility on search engines, making it easier for potential customers to find you.
• Mobile Optimization: Your Wix site will automatically be optimized for mobile use, ensuring a smooth shopping experience for customers who prefer using their smartphones.
• App Marketplace: The Wix App Market allows you to extend your site’s functionality by adding various third-party applications ranging from analytics tools to chat features.
• Multiple Payment Options: Wix supports a wide range of payment methods, from credit cards to digital wallets like PayPal, making it easier for customers to make a purchase.

Price

Whether you’re a fledgling entrepreneur or an established e-commerce store owner looking to migrate platforms, Wix’s varied pricing plans offer something for everyone. Let’s break down the specifics.

• Light Plan: $23/month ($16/month if pay annually)

The Light Plan is primarily a website builder, not tailored for e-commerce but ideal for those looking to establish a simple online presence. This can be a good starting point if you’re not yet ready to sell products but want to market your brand.

• Core Plan: $34/month ($27/month if pay annually)

This plan is a step up, providing fundamental e-commerce functionalities. You get the basics needed to run an online store, making it suitable for new entrepreneurs venturing into e-commerce.

• Business Plan: $38/month ($32/month if pay annually)

What You Get: Designed for growing businesses, this plan offers advanced e-commerce features. It includes more storage space and additional features like automated sales tax calculation, making it a fit for more established stores.

• Business Elite: $172/month ($159/month if pay annually)

This is Wix’s premium e-commerce plan, aimed at high-scale operations. It comes with advanced features such as priority support and advanced analytics, suitable for businesses that require a comprehensive e-commerce solution.

You should take a look at Additional Costs:

• Payment Provider Fees: While Wix itself doesn’t impose transaction fees, don’t forget that popular payment providers will charge processing fees (for example Apple Pay is 2.9% + $0.30 per transaction).

Pros and Cons

Pros

• User-Friendly Drag-and-Drop Interface: Wix provides a drag-and-drop builder that makes it incredibly easy to design your website. For new entrepreneurs, this means you can focus on building your business, not learning how to code.
• Wide Range of Templates: Wix offers hundreds of professionally designed templates, ready for customization. This benefits existing store owners who are looking for a refreshing, new look for their online store without spending on designers.
• Extensive App Market: The platform has a comprehensive app market offering various third-party tools and services. This is a plus for those who wish to integrate specialized features into their stores without the complexity.
• Scalable Plans: Wix offers multiple pricing options, catering to businesses of all sizes. This feature benefits you by providing the flexibility to scale up or down according to your business needs.
• No Transaction Fees: Unlike some platforms, Wix does not charge transaction fees. This means more profits in your pocket, which is a great advantage for smaller businesses operating on tight margins.
• SEO Capabilities: Wix comes with built-in SEO tools to improve your online visibility. For existing store owners aiming to improve traffic, this is an integral feature to capitalize on.

Cons

• Limited Customization: Wix’s ease of use comes at the cost of advanced customization. If you’re an existing e-commerce owner looking for highly customized solutions, this could be a limiting factor.
• Not Ideal for Large Inventories: Wix is less suited for stores with extensive product listings. The platform’s features can become cumbersome when you need to manage large inventories, which may frustrate established businesses.
• Cost of Premium Apps: While the app market is extensive, many require a premium subscription. New entrepreneurs might find this a burden, as these costs can quickly add up.

Best for Whom

Wix is best for:

• Freelance Digital Marketers: Wix’s intuitive interface and SEO capabilities make it an excellent choice for freelance digital marketers looking to showcase their portfolio and offer services like SEO optimization, content creation, and marketing strategy planning.
• Independent Photographers: For photographers who specialize in portrait, event, or product photography, Wix’s extensive design templates and gallery features enable an aesthetic and functional showcase of your portfolio, while also offering easy-to-setup online booking.
• Local Boutique Owners: Wix is ideal for small retail business owners, particularly those specializing in apparel, home decor, or artisanal goods. The platform’s local SEO tools can help attract local customers to your physical or online store.
• Graphic Design Studios: Smaller graphic design studios or freelance graphic designers can make the most of Wix by using its drag-and-drop interface to build a visually stunning portfolio, while its e-commerce capabilities allow the sale of digital assets like templates or design packages.
• Nutritionists and Fitness Coaches: The platform’s appointment-booking feature and customization options make it an excellent fit for individual or small-scale nutritionists and fitness coaches looking to offer online consultations, meal plans, or workout routines.
• Specialized Bloggers: Whether you specialize in travel blogging, food reviews, or tech updates, Wix’s robust blogging and e-commerce features can help you monetize your content effectively through affiliate marketing, e-books, or branded merchandise.
• Non-Profit Environmental Groups: Small to medium-sized environmental organizations can benefit from Wix’s easy-to-use platform to highlight projects, engage volunteers, and accept donations through its integrated payment options.

Verdict

If design flexibility and a giant number of templates are on top of your list of requirements, Wix is a compelling Shopify alternative. Additionally, Wix’s integrated suite of marketing  is ideal for those looking to have more control over their online presence, making it a suitable choice for creative professionals and service-based small businesses.

Squarespace

Highlight features

• Designer Templates: Squarespace is renowned for its visually stunning, professionally designed templates. This feature is a godsend for those who want a high-quality, visually appealing website without investing time and money in hiring a designer.
• Integrated Marketing Tools: Squarespace offers a full suite of integrated marketing tools, including email campaigns and SEO optimization. This makes it easy for you to attract and engage customers, all within the same platform.
• E-commerce Capabilities: With options to sell unlimited products and services, Squarespace provides robust e-commerce functionality that lets you scale your business as it grows.
• Built-in Analytics: Understanding your audience is key to online success. Squarespace’s comprehensive analytics tools give you deep insights into your website’s performance, helping you make data-driven decisions.
• Award-Winning Customer Support: Navigating a new platform can be tricky, but Squarespace offers 24/7 customer support. This is particularly useful for new entrepreneurs who may not have the tech-savviness or time to troubleshoot issues on their own.
• Blogging Features: If content marketing is part of your strategy, you’ll appreciate Squarespace’s user-friendly blogging platform. It allows you to publish rich content easily, thus driving more organic traffic to your website.
• Mobile Optimization: In an age where a majority of web browsing happens on mobile, Squarespace ensures that your website looks and functions great on all device types. This is vital for capturing mobile sales and offering a seamless user experience.

Price

Navigating the pricing landscape of e-commerce platforms can be a challenge, but understanding the cost involved is crucial for both new and experienced business owners. Here’s a breakdown of Squarespace’s pricing to help you make an informed decision:

• Personal: $23 per month – Website Builder

This is the most basic plan ideal for those who are looking to build a simple but elegant website. Though it’s not geared towards e-commerce, it’s a solid starting point for freelancers or creatives who want to showcase their portfolio.

• Business: $33 per month

Taking it a step up, the Business plan offers fully integrated e-commerce features, allowing you to sell products and services. It’s great for small businesses that want to dabble in online sales without making a large financial commitment.

• Commerce BASIC: $36 per month

Designed for growing e-commerce operations, this plan offers advanced analytics and promotional banners, helping you to better understand your customer behaviors and trends. This is particularly beneficial for store owners aiming for rapid growth.

• Commerce ADVANCED: $65 per month

For businesses with more extensive needs, the Commerce Advanced plan provides advanced shipping options, abandoned cart auto-recovery, and the ability to sell subscriptions. This is ideal for well-established e-commerce stores looking to optimize and scale their operations.

About the transactional fees, it’s 3% with Business plan and 0% with Commerce (both BASIC and ADVANCED)

Pros and Cons

Pros

• Intuitive User Interface: Squarespace offers a user-friendly interface that makes site-building a breeze. This is especially helpful for new entrepreneurs who may not be tech-savvy.
• High-Quality Templates: Known for its professionally designed templates, Squarespace allows you to create visually stunning websites. This is crucial for capturing and maintaining customer attention.
• Built-In SEO Tools: The platform offers integrated SEO tools to help your website rank better on search engines. A godsend for those who are new to SEO but want to improve online visibility.
• Comprehensive Analytics: Squarespace provides in-depth analytics tools that help you understand your audience better. This is beneficial for existing e-commerce stores looking to fine-tune their marketing strategies.
• Flexible Payment Options: With support for multiple payment gateways like Stripe, PayPal, and Apple Pay, Squarespace makes it easier for customers to complete their purchases, thereby improving your sales.
• Quality Customer Support: 24/7 customer support ensures that any issues you face can be promptly addressed. This is essential for business owners who need quick resolutions to keep their operations smooth.

Cons

• Limited Customization: Unlike some other platforms, Squarespace can be somewhat restrictive when it comes to deep-level customization. This could be a barrier for advanced users looking for specific functionalities.
• Higher Costs for Advanced Features: While the basic plans are fairly priced, some advanced features are only available in higher-tier plans, which can be expensive for small businesses operating on a tight budget.
• No App Store: Unlike competitors like Shopify, Squarespace doesn’t have an app store for additional functionalities. This limits the ability to extend your store’s features as your business grows.

Best for Whom

Squarespace is best for:

• Wedding Photographers: The visually rich templates allow wedding photographers to showcase their portfolio in a stunning layout, and the integrated booking system can make client acquisition smoother.
• Indie Bookstores: Squarespace’s inventory management and e-commerce capabilities allow small independent bookstores to move their business online or complement their brick-and-mortar stores efficiently.
• Financial Advisors: The ability to create gated content and detailed service descriptions can be invaluable for financial advisors looking to attract high-net-worth clients online.
• Artisanal Food Sellers: For businesses specializing in handmade or specialty foods, the platform provides aesthetic and functional features like online ordering and subscription boxes, making it easier to reach niche markets.
• Fashion Bloggers: The platform’s eCommerce capabilities enable fashion bloggers to seamlessly integrate an online shop with their blogs, turning content into commerce.
• Tech Consultants: Customizable templates and integrated SEO features enable IT and tech consultants to generate leads more effectively by showcasing case studies, client testimonials, and specialized services.

Verdict

In the realm of e-commerce and website creation, Squarespace offers an artistic edge with its visually appealing and customizable templates, something that Shopify’s more rigid design environment may not fully deliver. Additionally, Squarespace provides built-in functionalities for bloggers and content creators, offering a seamless blend of e-commerce and content management. These standout features make Squarespace a compelling alternative to Shopify for those prioritizing design aesthetics and content-driven commerce.

Ecwid

Highlight features

• Plug-and-Play Integration: One of Ecwid‘s most outstanding features is its ability to integrate with existing websites. For new entrepreneurs, this means you can start selling on your blog or website without a complete overhaul. For existing e-commerce store owners, migrating to Ecwid can be a breeze.
• Multi-Platform Capability: Ecwid allows you to sell not just on your website but also on social media platforms like Facebook and Instagram. This opens multiple channels for revenue, which is crucial for both new and seasoned online sellers.
• Global Reach: Ecwid supports more than 50 languages and multiple currencies. This feature makes it easier for you to reach a global audience without the complexities of language and currency barriers.
• Mobile Responsiveness: Ecwid’s mobile-responsive design ensures that your store looks good and functions well on smartphones and tablets. This is vital in today’s mobile-first shopping environment, catering to consumers who prefer to shop on the go.
• Inventory Management: Efficient inventory tracking helps you keep an eye on your stock levels, reducing the risk of overselling or underselling. It benefits both newcomers and existing e-commerce entrepreneurs by making stock management straightforward and less time-consuming.
• SEO-Friendly: Ecwid has built-in SEO features that help your products and store rank better on search engines. Good SEO is invaluable for new entrepreneurs who need visibility and for existing store owners who want to maintain their web presence effectively.
• Automatic Updates: With Ecwid, you don’t have to worry about software updates or security patches. Everything is taken care of automatically, allowing you to focus more on your business and less on technicalities.

Price

One of the standout features of Ecwid is its flexible pricing options designed to accommodate businesses of all sizes and stages. Here’s what you need to know:

• Free Plan: $0: Yes, you read that right. Ecwid offers a Free plan that allows you to sell up to 10 products. It’s a fantastic entry point for absolute beginners who are not ready to commit financially or those running a micro-business with a limited range of items.
• Venture Plan: $19/month: Aimed at the growing entrepreneur, the Venture plan allows you to sell up to 100 products and includes additional features like chat support and advanced SEO tools. It’s a budget-friendly option for small businesses that need a bit more than the basics but aren’t quite enterprise-level yet.
• Business Plan: $39/month: This plan is tailored for more established businesses, allowing up to 2500 products and featuring functionalities like inventory management and customer groups. This could be an excellent fit for a mid-sized business looking to expand its online reach.
• Unlimited Plan: $99/month: As the name suggests, this is the full-featured, all-you-can-eat option. With unlimited products, priority support, and additional customization, this plan is meant for large businesses with complex needs and a broad product range.

Each tier offers different features, so you’re only paying for what you actually need. This makes it easier for you to scale your e-commerce venture in a cost-effective manner.

Pros and Cons

Pros

• Low Barrier to Entry: With a Free Plan available, it’s easier for budding entrepreneurs to start selling online without a financial burden.
• Seamless Integration: Ecwid can be easily integrated into any existing website, perfect for businesses that already have an online presence but want to add an e-commerce feature.
• Multichannel Selling: Sell across various platforms like Facebook, Instagram, and Google Shopping right from your Ecwid dashboard. This allows for broader market access without the logistical headache.
• Mobile Optimization: Ecwid’s mobile-responsive design ensures that your store looks great and functions seamlessly on all devices, capturing the ever-growing mobile shopping market.
• Scalability: With its tiered pricing plans, Ecwid grows with you. You can start small and scale your operation without needing to switch platforms.
• Global Payment Options: Accept payments in multiple currencies and through various payment gateways, breaking down the geographical barriers for your business.
• Real-Time Shipping Rates: Ecwid can calculate real-time shipping rates, helping both you and your customers get accurate costs, which could improve conversion rates.

Cons

• Limited SEO Features: While basic SEO tools are available, advanced SEO functionalities are reserved for higher-tier plans, which could be a drawback for those serious about organic growth.
• No Native Blogging: Unlike other platforms that offer integrated blogging, Ecwid lacks this feature. If content marketing is a big part of your strategy, you’ll need to look elsewhere for that functionality.

Best for Whom

Ecwid is best for:

• Handmade Goods Creators: Whether you’re a knitter, a woodworker, or a potter, Ecwid allows you to take your crafts to a larger audience with minimal fuss over website logistics.
• Digital Content Producers: E-book authors, digital artists, and creators of online courses or podcasts can leverage Ecwid to sell digital downloads directly from their websites or social media platforms.
• Local Specialty Food Vendors: If you produce local honey, craft beers, or artisanal cheeses, Ecwid helps you manage inventory and online orders without complex overheads.
• Fitness Coaches and Nutritionists: Professionals in the health and wellness sector can use Ecwid to offer subscription plans, book sessions, and even sell diet plans or fitness gear.
• Independent Fashion Designers: With Ecwid, you can showcase and sell your clothing line right from your website or social media, reaching a wider audience without a hefty investment in a standalone ecommerce site.
• Photography Studio Owners: Use Ecwid to sell portrait packages, book photoshoots, and even offer digital prints, all managed seamlessly through your existing website.
• Musicians and Bands: Ecwid enables artists to sell merchandise, digital tracks, or even tickets to their concerts, directly from their existing websites or social platforms.

Verdict

Ecwid stands out for its extreme ease of integration with pre-existing websites, blogs, or even social media platforms, something Shopify doesn’t inherently offer more. Its plug-and-play functionality makes it an excellent choice for small business owners who already have a digital presence and want to add ecommerce capabilities without starting from scratch. If you’re looking for an affordable, quick, and non-disruptive way to enter the ecommerce space, Ecwid might be the ideal alternative to Shopify.

Shift4Shop

Highlight features

• Built-In SEO Tools: Shift4Shop offers a comprehensive suite of SEO tools that can help businesses enhance their online visibility. For small business owners without an SEO background, this is a game-changer for attracting organic traffic.
• End-to-End eCommerce Solution: From product listings to payment gateways, Shift4Shop provides a full-scale ecommerce solution. It allows businesses to manage every facet of their online store in one platform, saving time and effort.
• Variety of Payment Options: With a variety of payment gateways, Shift4Shop ensures that businesses can cater to a wide range of customer preferences when it comes to payments. This flexibility can help to increase conversion rates.
• Unlimited Products and Categories: Unlike some platforms that limit the number of products you can list, Shift4Shop offers unlimited products and categories. This allows for greater scalability as your business grows.
• Customizable Templates: The platform comes with a wide range of customizable templates. For businesses that want to stand out, these templates offer a good starting point to create a unique customer experience.
• Advanced Security Features: Shift4Shop is PCI compliant and offers a range of security features like SSL certificates and fraud protection. For businesses concerned about data breaches, this is a key advantage.
• Integrated Blogging Platform: Having a blog can significantly aid your content marketing efforts. Shift4Shop’s integrated blogging platform means you don’t have to juggle between different services to manage your ecommerce site and blog.
• Customer Loyalty Program: Shift4Shop offers built-in customer loyalty programs which can help in customer retention. Businesses looking to build a long-term customer base will find this feature invaluable.

Price

Let’s get down to brass tacks—how much will it cost you to run your ecommerce empire on Shift4Shop?

• Free Plan: Interestingly, Shift4Shop offers a free plan if you use their own payment processor, Shift4 Payments. This can be an excellent start for businesses tight on budget but keen on functionalities.
• Basic Plan: Priced at $29/month, the Basic Plan is ideal for smaller businesses. It allows you unlimited products, access to a variety of features, and up to $100k in annual revenue. A wise investment for businesses just getting off the ground.
• Plus Plan: The Plus Plan comes at $79/month, offering additional features like customer segmentation and up to $250k in annual revenue. If you’re planning on scaling, this is your jam.
• Pro Plan: Costing $229/month, this plan lets you rock and roll with advanced features like autoship and up to $1M in annual revenue. For businesses looking to expand aggressively, this could be your best bet.
• Enterprise Plan: For businesses with larger scale and complexity, Shift4Shop offers custom pricing. You’ll get a dedicated account manager and even more customization options.

You must know about the Additional Costs to keep an eye out for extra costs like SSL certificates or specific design templates that aren’t included in your chosen plan. With the Payment Processing, If you opt not to use Shift4 Payments, then you can expect to pay the typical rates for the payment gateway you choose, which is often around 2.9% + $0.30 per transaction.

Pros and Cons

Pros

• Free Plan with Shift4 Payments: Offering a free plan when you use their own payment processor is a major draw. This allows new businesses to start with minimal investment.
• Unlimited Products: On every plan, Shift4Shop allows you to list unlimited products. This means you can grow your catalog without worrying about hitting a limit.
• Customization Options: Shift4Shop has robust customization capabilities, allowing businesses to give a unique look and feel to their storefronts.
• Built-in SEO Tools: The platform has SEO tools that help you rank better on search engines. Higher visibility equals higher sales.
• Advanced Features: Even on mid-tier plans, you get access to advanced features like customer segmentation, abandoned cart saver, and more.
• High Revenue Thresholds: Most plans come with high revenue thresholds before you’re forced to upgrade. This allows you to grow your business without immediate cost concerns.

Cons

• Template Costs: While there are free themes, the premium ones can set you back a bit. It’s an additional expense to consider.
• Third-Party Apps: Although Shift4Shop is feature-rich, you may still need third-party apps for certain functionalities, which can add up in costs.

Best for Whom

Shift4Shop is best for:

• Dropshipping in Electronics: If your e-commerce business is focused on dropshipping electronic gadgets and tech accessories, Shift4Shop’s easy integration with electronic suppliers and unlimited product listings make it an ideal choice.
• Small Boutique Fashion Retailers: Businesses that specialize in unique or high-end fashion will find Shift4Shop’s customization options and SEO features highly beneficial for standing out in a competitive market.
• Health and Beauty Online Stores: If you’re selling skincare or health supplements, the recurring order features available in Shift4Shop can help you set up subscription models easily.
• Automotive Parts Dealers: Those specializing in selling car or motor parts will benefit from Shift4Shop’s robust inventory management system, helping keep track of numerous SKUs.
• Independent Bookstores: If you’re an independent publisher or bookstore, the platform’s easy digital download features can make selling e-books a breeze.
• Photography and Digital Art: Professionals in the digital arts can utilize Shift4Shop’s digital download features to sell their artwork in various formats.
• B2B Wholesale Distributors: The platform offers strong B2B features like bulk pricing tiers and custom quoting, making it apt for wholesale distributors in any industry.

Verdict

In the final analysis, Shift4Shop offers a level of customization and a suite of built-in features that Shopify often reserves for its higher-tier plans or third-party apps. With its no-cost entry-level plan for small merchants and strong B2B features like bulk pricing and custom quoting, Shift4Shop presents itself as a cost-effective and feature-rich alternative to Shopify. For those looking to break free from the “walled garden” of Shopify’s ecosystem, Shift4Shop might just be the robust, flexible platform you’ve been searching for.

Weebly

Highlight features

• Drag-and-Drop Builder: Weebly‘s intuitive drag-and-drop builder makes it incredibly easy for anyone, even those without coding skills, to build a professional-looking website. This feature is perfect for beginners who want to focus more on business operations rather than technical challenges.
• SEO Optimization: The platform provides built-in SEO tools that help increase your website’s visibility on search engines. For small businesses looking to grow organically, this feature is a godsend.
• Integrated Shopping Cart: Weebly has a seamless shopping cart integration that makes the checkout process smooth and easy. For businesses focused on optimizing user experience, this is a must-have feature.
• Built-in Analytics: With Weebly’s built-in analytics, you can keep track of your website’s performance without needing third-party tools. This is ideal for business owners who want a simplified dashboard that presents all the necessary data in one place.
• Mobile Responsiveness: Weebly templates are optimized for mobile use, which is essential as mobile eCommerce continues to grow. This ensures that your customers have a consistent experience, whether they’re shopping on a desktop or a smartphone.
• Email Marketing Integration: Weebly offers simplified email marketing solutions, allowing you to manage your email campaigns without leaving the platform. For businesses looking to run cohesive marketing campaigns, this integration is highly beneficial.
• Custom Domains and SSL: Weebly allows you to easily set up custom domains and includes an SSL certificate for free, instilling trust and professionalism. This is critical for small businesses aiming to build a reputable brand.

Price

Each of Weebly’s plans is designed to accommodate a wide range of business needs and budgets. From free trials to advanced eCommerce features, you have the flexibility to choose a plan that aligns well with your objectives and financial capacity.

• Free Plan – $0/month: With the basic free plan, you get to test the waters without spending a dime. However, it comes with Weebly-branded domain names and limited features. Ideal for those who are just starting out or running a personal blog.
• Personal Plan – $13/month: The Personal plan allows you to connect a custom domain and provides more design flexibility. This plan is suitable for individuals or small projects that want a more professional look but don’t need eCommerce functionalities.
• Professional Plan – $16/month: The Professional plan goes beyond by removing Weebly ads and including some eCommerce capabilities. This option is excellent for small businesses that aim to establish an online presence and possibly dabble in online selling.
• Performance Plan – $29/month: The Performance plan is designed for businesses in need of advanced eCommerce features like inventory management, shipping, and advanced analytics. For established businesses that are keen on expanding their online operations, this is the plan to go for.

Pros and Cons

Pros

• User-Friendly Interface: Weebly’s drag-and-drop interface makes it incredibly easy for anyone to design a website, no coding skills needed. This is perfect for small business owners who want to focus more on running their business than on mastering web design.
• Built-in SEO Features: Weebly comes with SEO-friendly templates and settings right out of the box. This means even if you’re a non-technical user, you can still aim for a good search engine ranking, drawing more traffic to your site.
• Various Themes and Templates: The platform offers a variety of pre-designed, customizable themes. This is great for business owners who want a visually appealing website but lack the design skills to create one from scratch.
• Ecommerce Capabilities: Weebly allows you to integrate an online store with ease. For small to medium enterprises, this is a cost-effective way to enter the world of eCommerce.
• Integrated Analytics: With built-in analytics and reporting features, you get insights into your website’s performance without needing third-party tools. This is invaluable for businesses that need to make data-driven decisions.

Cons

• Limited Customization: Unlike some other platforms, Weebly’s customization options are somewhat restricted. This could be a hindrance for businesses looking for a very unique or complex website layout.
• Feature Limitations: While Weebly is great for basic sites, it might not have all the features needed for larger or more complex operations. This could necessitate third-party apps or services, increasing your costs and complexity.

Best for Whom

Weebly is best for:

• Local Retailers: Small businesses like boutiques, cafes, or local grocery stores can utilize Weebly’s simple eCommerce functionalities to transition into online sales or simply as a platform to showcase their products and location.
• Photographers & Artists: Those in the visual arts will appreciate Weebly’s focus on aesthetics and easy gallery integration, making it straightforward to create a portfolio site that does justice to their work.
• Consultants and Coaches: Professionals in fields like business consulting, life coaching, or career advising can utilize Weebly’s blog and content features to establish themselves as experts in their field by sharing valuable insights and tips.
• Independent Journalists and Bloggers: The platform’s ease of use for content creation and integrated blog features offer independent content creators an accessible way to publish their work and monetize it through in-site advertisements or subscriber models.
• Event Planners: With a range of add-ons and customizable features, event planners can create specialized landing pages for each event, integrating ticket sales and RSVP features directly into the site.
• Fitness Trainers & Yoga Teachers: Individuals offering personal training sessions or yoga classes can use Weebly to showcase client testimonials, schedule classes, and even sell fitness merchandise.
• Real Estate Agents: Weebly’s gallery and mapping features allow for easy listing and showcasing of available properties, making it an excellent tool for real estate professionals.
• Educators and Tutors: Those in the education field can leverage Weebly’s features to create courses, offer educational materials for download, and even integrate video content for online classes.

Verdict

In the battle for eCommerce supremacy, Weebly offers a more beginner-friendly experience compared to Shopify, making it an ideal choice for those who are new to website building and online selling. Its simplified user interface, coupled with a wider range of free-to-use features like basic SEO and templates, provides a cost-effective solution without the steep learning curve. If you’re a small business owner or freelancer looking to dip your toes into the digital marketplace without investing too much time or resources, Weebly could be your go-to alternative to Shopify.

Square Online

Highlight features

• Integrated Payments: Square Online seamlessly integrates with Square Point of Sale, making payment processing a breeze. This is a life-saver for small businesses looking to consolidate their offline and online sales.
• Inventory Sync: Never worry about selling an out-of-stock item again. Square Online automatically syncs with your inventory, saving you the hassle of manual updates and preventing embarrassing stock mishaps.
• Drag-and-Drop Builder: The intuitive drag-and-drop website builder requires no coding skills, making it easy for entrepreneurs to create a professional-looking website in no time.
• SEO Features: With built-in SEO tools, your online store becomes easier to find for potential customers. It’s like having a 24/7 marketer working to boost your web presence.
• Abandoned Cart Recovery: Capture potentially lost sales by sending automated emails to customers who have left items in their cart. This increases the conversion rate, helping you maximize revenue.
• Curbside Pickup and Delivery: In the pandemic era, the option for curbside pickup and delivery is not just convenient; it’s a selling point. This caters to health-conscious consumers and those seeking additional purchase options.
• Customizable Templates: Square Online offers a variety of industry-specific templates that can be tailored to fit your brand. This is perfect for business owners who want a unique, yet proven, design for their store.
• Real-time Analytics: Know how your store is performing at any given moment. With real-time analytics, you can make data-driven decisions, adjusting strategies as needed for optimal results.

Price

There’s a deep dive into the pricing tiers of Square Online that speaks to our business-focused readers:

• Free Plan: The Free Plan allows you to set up an online storefront at zero cost. This is perfect for budding entrepreneurs who are keen to test the waters without any financial commitment.
• Professional Plan: At $12 per month (billed annually), the Professional Plan removes Square Online branding from your site and offers custom domain support. Ideal for businesses looking to establish a strong brand identity without breaking the bank.
• Performance Plan: Priced at $26 per month (billed annually), the Performance Plan adds customer reviews, abandoned cart emails, and more. If you’re serious about scaling your business, this plan provides tools that offer both customer engagement and sales conversion.
• Premium Plan: At $72 per month (billed annually), the Premium Plan offers all the bells and whistles. You get lower transaction fees, advanced shipping options, and priority customer support. This is tailored for businesses that require robust functionality and prioritize long-term growth.

The transaction fee is 2.6% + 30 cents to 2.9% + 30 cents based on your plan chosen.

Pros and Cons 

Pros

• Ease of Use: Square Online offers an intuitive interface that anyone can navigate, making it easy for even the most tech-averse business owners to get their online store up and running. This means less time figuring things out and more time selling.
• Integrated Payments: With Square’s point-of-sale system fully integrated, managing both your online and physical store’s transactions is seamless. A real timesaver for businesses operating in multiple sales environments.
• Inventory Sync: The platform automatically syncs inventory across all sales channels. No more stock discrepancies or overselling—a dream come true for inventory managers.
• Affordable Plans: With a free tier and relatively inexpensive paid plans, Square Online is accessible to businesses of all sizes. You can scale up as your business grows, without a hefty initial investment.
• SEO-Friendly: Square Online comes with built-in SEO tools to help your store rank higher in search results, making it easier for customers to find you. This is free marketing that pays dividends.
• Customization: While it offers a variety of templates, you can also delve into the code for deeper customization. Ideal for businesses with specific branding requirements or those looking to stand out from the crowd.

Cons

• Transaction Fees: Although it has affordable plans, Square Online takes a cut from your transactions. If you’re operating on slim margins, this could eat into your profits.
• Add-on Expenses: Some essential features, like advanced reporting or abandoned cart recovery, are only available in higher-tier plans. These can quickly add up if you’re looking for a more comprehensive package.

Best for Whom

Square Online is best for:

• Independent Bookstores: If you’re running a boutique bookstore, Square Online’s inventory tracking and easy-to-set-up online store can help you manage both in-store and online sales effectively.
• Artisanal Coffee Shops: For specialty coffee stores where the focus is not just on coffee but also on merchandise like mugs, specialty beans, and coffee machines, the platform’s retail features offer a great fit.
• Fashion Boutiques: Small to medium-sized boutique owners will find the visual aesthetic customization of Square Online appealing for displaying their curated fashion pieces.
• Health and Wellness Providers: For yoga studios, gyms, or wellness centers, Square Online can manage online appointments and package deals, seamlessly integrating these features with on-site services.
• Local Produce Markets: If you’re into selling organic or local produce, Square Online’s inventory features and easy checkout can make the process of moving your goods a breeze.
• Home Decor: Interior decorators or businesses selling home furnishings will appreciate the platform’s visually-oriented templates to showcase their products.
• Specialty Food Stores: Think cheese shops, gourmet food markets, and bakeries. The easy-to-use online menus and ordering systems make Square Online ideal for these niches.
• Event Planners: For those in the event planning sector, the appointment scheduling and deposit features can come in handy.
• Photographers and Artists: Square Online offers excellent portfolio display options, making it a strong candidate for anyone in a visual field like photography or art sales.
• Freelance Consultants: If you’re a consultant offering digital products or services, the platform’s e-commerce features can help you sell anything from e-books to consultation appointments.

Verdict

Square Online emerges with some unique advantages over Shopify, particularly when it comes to seamless integration with Square POS, making it a great choice for brick-and-mortar businesses expanding online. Additionally, Square Online offers a beginner-friendly interface, enabling those with less tech experience to get their stores off the ground faster. If your focus is on a unified, in-person and online retail experience or you’re new to the e-commerce game, Square Online might just be the good fit for you.

Shopify Competitors: FAQs