How to Create Blogs & Setup Blog Categories on Shopify
By Sam Nguyen
Within the last few years, a lot of online merchants have struggled to organize their Shopify blog content and keep visitors engaged. A well-structured blog with clear categories can boost your SEO, improve user experience, and establish your brand as an authority.
If you are having the same issue, then you have come to the right place for the right solution. This guide will walk you through creating and setting up blog categories on Shopify, turning your blog into a powerful marketing tool.
How to add a blog to Shopify?
Step 1: Proceed to the Blogs area
Once you have logged in to your Shopify admin, go to the Online Store section, then click the “Blog posts” button.
Step 2: Select Add blog post
Next, you can directly hit the Add blog post button to proceed
Step 3: Complete your blog
This important step requires that you complete your blog by adding its title, content, features image, etc., and deciding how you manage your blog’s comments.
Also, you can choose the visibility of your blog with two options: Visible immediately (or set schedule), or Hidden
Step 4: Click Save
To create your new blog, you can tap on Save.
How to add categories on the Shopify blog?
Stage 1: Create categories
First, you will need to create several categories so that you can assign each blog for each category later on.
Step 1: Proceed to the Manage blogs area
Proceed to Shopify admin → Online Store → Blog posts → Manage blogs
Step 2: Edit/ add new category
You can edit the existing category, or edit the new category by clicking on the Add blog button. Remember to fill in the necessary information like Title, Description, URL and handle, etc. to finish
Step 3: Save the work
Click Save to finish your category creation. Now you are ready to move on with the remaining task: Assigning blogs to different categories.
Stage 2: Add/ assign blogs to categories
Step 1: Come access the All blog management
Shopify admin → Online Store → Blog posts → Click on the exact blog you wish to add category to
Step 2: Assign a category to your blog
At your blog content management screen, you need to view the Organization area → Blog → Choose one of the categories at the dropdown options
Step 3: Click Save to finish
Don’t forget to hit the Save button to finish your setting.
Benefits of using Shopify blog
Setting blogs on your Shopify store delivers a series of major benefits to help your business stand out from the crowd:
- Boost SEO & Organic Traffic: Blogging consistently can significantly improve your store's search engine ranking, leading to more organic traffic and potential customers. I've personally seen a steady increase in my store's traffic after consistently publishing optimized blog posts.
- Establish Authority & Trust: Sharing valuable content positions your brand as an expert in your niche, building customer trust and credibility. I've noticed that customers are more likely to purchase from my store after reading informative blog posts related to my products.
- Drive Conversions & Sales: Blogs can subtly promote your products within relevant content, guiding readers towards purchases. A well-placed call-to-action within a blog post once led to a surprising 10% increase in sales for a featured product.
- Engage & Nurture Customer Relationships: Blogs provide a platform for interaction, encouraging comments, and shares, and building a community around your brand. I've used blog posts to answer customer questions, gather feedback, and foster a loyal following.
- Showcase Brand Personality: Blogging allows you to express your brand's unique voice and values, connecting with customers on a deeper level. Through storytelling and personal anecdotes in my blog, I've seen increased customer engagement and brand loyalty.
- Repurpose Content for Marketing: Blog posts can be repurposed into social media snippets, email newsletters, or even video content, maximizing your reach and engagement.
- Stay Ahead of the Competition: Regularly publishing fresh, relevant content keeps your store active and helps you stay ahead of competitors in search rankings. I've noticed a drop in traffic when I neglect my blog, highlighting its importance for ongoing visibility.
FAQs
Can I rename the default “News” blog in Shopify?
No, you can’t directly rename the default “News” blog. However, you can create a new blog with your desired name and use that as your primary blog for new posts.
Is it possible to create subcategories within a blog category on Shopify?
No, Shopify’s native blogging system doesn’t support subcategories. However, you can achieve a similar structure using tags or explore third-party blog apps that offer more advanced categorization options.
How do I change the URL or handle of an existing blog category on Shopify?
You can edit the URL and handle of a blog category by navigating to Online Store > Blog posts > Manage blogs, selecting the desired blog, and updating the “URL and handle” field.
Can I assign a blog post to multiple categories on Shopify?
No, each blog post can only be assigned to one category. If you want a post to appear in multiple sections, consider using tags or creating separate blog posts for each category.
Are there any SEO benefits to creating and using blog categories on Shopify?
Yes, organizing your blog content into relevant categories can improve your website’s structure and navigation, making it easier for search engines to understand and index your content. This can lead to better search engine rankings and increased organic traffic.
In conclusion
By mastering the art of creating and organizing blog categories, you can transform your blog into a user-friendly hub that boosts engagement and drives traffic. Share your experiences related to this topic in the comments below - let's help each other create thriving Shopify blogs!
