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How To Add, Edit, Publish & Unpublish Web Pages on Shopify

Last updated: September 01, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Ever noticed how professional Shopify stores always have fresh and well-organized content? The secret lies in effective web page management. In this guide, I’ll share my experience and walk you through managing your Shopify web pages. I’ll cover everything from adding and editing pages to publishing and unpublishing them. You’ll learn how to keep your store looking its best and provide a seamless experience for your customers.

Now, let’s get started!

How To Add A New Web Page

Step 1: Start by logging into your Shopify admin. If you haven’t already set up a Shopify store, you’ll need to sign up and create a basic store first.

Step 2: On your Shopify dashboard, click Online Store > select Pages. Add A New Web Page

Step 3: In the upper-right corner of the Pages section, click Add Page. Add A New Web Page

Step 4: Now, you can begin setting up your new page by adding the title, choosing the template, and adding engaging content to the page. Add A New Web Page

  • When choosing a page title, be clear and descriptive about what the page is about, as it will be displayed in the tab or title bar of browsers and also in search engine results.
  • You can make the page visible immediately or schedule it to go live later by selecting the Hidden option and setting a publish date.

We’ll dive deeper into these customization specifics in the following section.

Step 5: After making your customization, click Save. You can choose to duplicate it or view it. Add A New Web Page

Now, your new page will be added to your Shopify store. Add A New Web Page

How to Edit a Web Page on Shopify

Creating a web page is just the first step; to keep your customers engaged and informed, you need to update your content regularly. That’s why, at some point, you might need to edit your Shopify web page. I’ll show you how to do it:

Step 1: You’ll see a list of all your existing pages in the Pages section

Step 2: Scroll through to locate the specific page you want to edit. Click on the page’s title. Edit a Web Page

It will take you to the page editor interface, where you can begin making changes in several sections, including the content editor, layout settings, and SEO settings.

Step 3: You can modify the text, images, and other media on your page. Simply click on the text to edit it directly, using the toolbar to adjust formatting styles such as bold, italics, or headers, or choose an appropriate text color. Edit a Web Page

Shopify Magic, an AI tool, can automatically generate titles and content for your page. You can leverage it and edit the generated content to better suit your audience.

Edit a Web Page

You can also add various elements to insert into your page to make it more engaging, such as links, tables, videos, and images with specific conditions when uploading. Edit a Web Page

Step 4: To improve your page’s visibility in search engines, head to the SEO settings section to optimize your page’s title, meta description, and URL. Edit a Web Page

Step 5: Before finalizing your edits, you can

  • Click Preview to check the layout and content on different devices, such as desktop and mobile. If you’re satisfied with the changes,
  • Click Save to preserve your edits.

Edit a Web Page

Adding links to your web pages is a great way to guide customers through your store and encourage them to explore more products or content. So don’t forget to do these simple steps:

Step 1: From the Page section, choose the page you want to add a link to its content to open the editor. Add A Link to Webpage

Step 2: Once your page content is ready, highlight the text that you want to turn into a hyperlink, then click the Insert link button in the toolbar. Add A Link to Webpage

Then, enter the URL you wish to link to in the Link to field. You can also provide a Link title, which will help users understand where the link leads and can also boost your page’s SEO. Add A Link to Webpage

Click Insert link to apply it to your text.

Step 3: Click Save to make your new link active. Add A Link to Webpage

How to Publish Web Pages in Bulk

When launching new content or making significant changes, publishing web pages in bulk is a powerful way to save time and ensure a seamless experience for your visitors.

Step 1: From your Shopify admin, go to Pages and check the boxes next to the titles of the pages you want to publish in bulk. You can select as many pages as needed.

Step 2: From the Actions drop-down menu located above the list of page titles, select Make selected pages visible. This action will instantly publish all the pages you’ve chosen. Publish Web Pages in Bulk

Step 3: Once your pages are published, you can add links to these pages in your store’s navigation menu, making them easily accessible to your customers.

How to Unpublish Web Pages in Bulk

Just as you have the ability to publish web pages in bulk, Shopify also allows you to unpublish pages that are no longer relevant or suitable for your store.

Step 1: Select the pages to unpublish by checking the boxes next to the titles of the pages you wish to remove from public view.

Step 2: From the Actions drop-down menu located above the list of page titles, Unpublish selected pages. This will immediately unpublish the chosen pages.

Step 3: After unpublishing the pages, remove any links that point to them within your store’s navigation or other content areas. This ensures that customers won’t encounter broken links.

How To Delete A Webpage on Your Shopify Store

Building a well-structured website takes effort, but when it comes to removing content that’s no longer needed, Shopify makes it as simple as pie.

Step 1: Select the title of the page you wish to remove. Delete A Webpage

Step 2: Click Delete page. Delete A Webpage

Keep in mind that if the page you’re deleting is linked to your store’s navigation menu, the corresponding menu item will also be removed.

Step 3: You can also delete pages in bulk by checking the boxes next to the pages’ titles, select Actions > Delete pages. Delete A Webpage

Bottom Line

Above are some simple steps to add, edit, publish and unpublish web pages on Shopify. I hope you find this tutorial helpful!


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.