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How to Remove Password Protection From your Shopify Store

Last updated: September 01, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Ready to launch your Shopify store? Removing the password protection is the final step to turning your online shop from a work-in-progress to a live, bustling marketplace. 

In this guide, we'll show you exactly how to do that, so you can officially start your ecommerce journey!

Before Removing Password Protection

Before you lift the veil and make your Shopify store public, there are a few crucial things to check off:

  • Active paid plan required: To remove password protection, you must be on a paid Shopify plan. If you want to launch your store during your free trial, then choose a subscription plan to be able to remove your online store password.
  • Public visibility: Once the password protection is lifted, anyone can view your store. Double-check that your homepage, product pages, contact information, shipping/return policies, and other crucial pages are ready and polished.
  • SEO impact: If you're relying on organic traffic, make sure your store is optimized for search engines with relevant keywords, meta descriptions, and high-quality content.
  • Test Thoroughly: Conduct thorough testing on various devices and browsers to ensure everything functions as expected.

Step-by-step Guide To Remove Password Protection For Your Shopify Store

Removing password protection from your Shopify store is a straightforward process, but it’s important to do it correctly.

Remove Your Shopify Store Password Protection Using The Preferences Page

Step 1: Log in to your Shopify admin and click Online Store or Sales Channels

Log in to your Shopify admin and click Online Store or Sales Channels

Step 2: Click Preferences.

Click Preferences.

Step 3: Scroll down the page to the Password protection section. Deselect Restrict access to visitors with the password box.

If there is a password or message in place, clear them out to make your entire store accessible to anyone who visits.

 Password protection section

Step 4: Click Save to apply your changes. Your store is now publicly available to all visitors. 

If you decide not to remove the password protection, you can select Discard to revert to the previous settings.

 Save to apply your changes

Remove Your Shopify Store Password Protection Using The Themes Page

Step 1: From your Shopify admin, go to Online Store > Themes.

Step 2: You’ll see a banner that says, "Your online store is password protected." Click Remove password and follow the instructions.

If the banner isn't displayed, then your online store isn't password protected.

Bottom Line

By following these steps, you can easily remove your Shopify store’s password protection, opening it up to a wider audience and making it easier for customers to access your products. 

Just be sure your store is fully prepared for the increased visibility before making this change.

FAQs

Why is my Shopify store password-protected?

Your Shopify store is password-protected by default during the setup phase to ensure that only you or authorized individuals can access it while you’re building and customizing your site. 

This allows you to work on your store privately without exposing it to the public and prevents search engines from indexing your site prematurely.

Can I password-protect specific pages even after removing store-wide protection?

Yes. While Shopify doesn’t offer a built-in feature to password-protect individual pages directly, you can achieve this by customizing your theme's code or using third-party apps available on the Shopify App Store designed for this purpose. 

What if I removed password protection before I was ready to launch?

If you removed password protection before your Shopify store was fully ready to launch, you can quickly take steps to regain control:

  • Re-enable password protection: Go back to your Shopify admin dashboard, navigate to Online Store" > Preferences, and recheck the Enable password box to reinstate the password protection. This will restrict public access again while you finish setting up your store.
  • Set up a coming soon page: If you want to keep some sections of your store visible while hiding others, consider creating a Coming Soon page or using apps that allow you to show a teaser page with limited information.

Can I customize the password page design?

Yes. Shopify allows you to edit various elements such as text, colors, and typography to match your brand's look and feel. To customize your password page:

  1. Go to Online Store > Themes in your Shopify admin.
  2. Click Customize on the theme you want to edit.
  3. Select Password from the drop-down menu.
  4. Edit sections like the header, content, and footer by clicking on them and making changes.
  5. Optionally, add new sections or blocks to enhance your page.
  6. Click Save to apply your changes.

What impact does removing the password have on user experience and conversion rates?

Removing the password requirement generally improves user experience by providing seamless access and reducing friction. This can lead to higher engagement and increased conversion rates as customers find it easier to explore and purchase from your store.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.

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