Top 8 Best Shopify Facebook Pixel Apps in 2024

Accurate tracking of your ads is crucial for maximizing your return on investment. To help you optimize your Shopify store’s ad performance, we’ve compiled a list of the top 8 Shopify Facebook Pixel apps for 2024.

Let’s dive right in!

Top 8 Shopify Facebook Pixel Apps

Here’s the table view of the best Shopify Facebook Pixel apps:

Top 8 Best Shopify Facebook Pixel Apps in 2024

Omega Facebook Pixel Ad Report

What It Is: 

Omega Facebook Pixel Ad Report is a Shopify app designed to help store owners accurately track and manage their ads using multiple Facebook Pixels. It includes features like Conversion API and Catalog integration, making it an essential tool for those looking to optimize their ad performance on Facebook.

Key Features:

• Multi-Facebook Pixel Tracking: Allows tracking using multiple Facebook Pixels.
• Conversion API Integration: Supports Conversion API to overcome browser tracking limitations.
• Catalog Integration: Includes catalog features for managing ad performance.
• Precise Data Collection: Ensures accurate tracking of ad performance.
• Optimizes ROAS: Helps improve return on ad spend (ROAS) through detailed tracking.

Pricing:

• Varies based on store requirements. Check the app page for details.

Rating: 5.0 (1,419 reviews)

What Merchants Like:

• Easy to set up and use.
• Great customer support.
• Accurate data tracking helps improve ROAS.

Complaints:

• Some users had difficulty with advanced settings.

Best For: Merchants who need to track multiple Facebook pixels and catalogs all in one place.

Trackify Facebook Pixel, TikTok

What It Is: 

Trackify is a versatile Shopify app that supports Facebook Pixel and TikTok Pixel tracking, along with Conversion API, Catalogs, and UTM tracking. It allows merchants to track ads and optimize them across multiple platforms with ease.

Key Features:

• Supports Multiple Pixels: Tracks both Facebook and TikTok Pixels.
• Conversion API: Utilizes Conversion API to address tracking issues with iOS 14 and ad blockers.
• Catalog Integration: Provides catalog support for better ad management.
• UTM Tracking: Includes UTM tracking for enhanced campaign performance insights.
• Comprehensive Reporting: Offers detailed reports on ad performance and user interactions.

Pricing: From Free to $19.90/month

Rating: 4.9 (859 reviews)

What Merchants Like:

• Comprehensive tracking features across multiple platforms.
• Helps boost campaign performance.
• Responsive customer support.

Complaints:

• Some users found the setup to be a bit complex at first.

Best For: Merchants using both Facebook and TikTok ads, needing easy tracking and management.

∞ Facebook Pixel ‑ Tiktok Pixel

What It Is: 

∞ Facebook Pixel ‑ Tiktok Pixel is a Shopify app that allows server-side tracking for multiple Facebook and TikTok pixels. This app ensures accurate data tracking and helps merchants maximize the return on their ad spend (ROAS).

Key Features:

• Server-Side Tracking: Implements server-side tracking for accurate data collection.
• Multiple Pixel Support: Allows the setup and management of multiple Facebook and TikTok Pixels.
• Bypasses iOS 14 Restrictions: Uses advanced techniques to overcome ad blockers and browser limitations.
• Real-Time Data: Provides real-time tracking and reporting of ad performance.
• UTM Attribution Reports: Includes real-time UTM attribution for better ad optimization.

Pricing: From Free to $19.95/month

Rating: 5.0 (574 reviews)

What Merchants Like:

• Accurate and reliable server-side tracking.
• Easy to install and configure.
• Helps overcome ad blockers and iOS restrictions.

Complaints:

• Some users experienced slow response times from support.

Best For:  Merchants who want reliable server-side tracking for Facebook and TikTok.

Pixee ‑ Multi Facebook Pixels

What It Is: 

Pixee is a Shopify app that allows merchants to set up unlimited Facebook Pixels with full support for Conversion API. This app is ideal for those who want to run highly targeted ad campaigns while ensuring accurate data tracking.

Key Features:

• Unlimited Facebook Pixels: Allows setup of an unlimited number of Facebook Pixels.
• Conversion API Support: Integrates Conversion API to bypass tracking limitations.
• Advanced Tracking Features: Includes detailed tracking for various ad events.
• User-Friendly Interface: Offers an easy-to-use interface for managing pixels.
• Improves Ad Performance: Helps enhance ad performance through comprehensive tracking.

Pricing: From Free to $19.95/month

Rating: 4.9 (360 reviews)

What Merchants Like:

• Unlimited pixel setup.
• Easy-to-use interface.
• Effective for improving ad performance.

Complaints:

• A few users reported occasional syncing issues.

Best For: Merchants needing unlimited Facebook pixels with Conversion API support.

Facebook Pixel & API ‑ Pixelio

What It Is: 

Pixelio is a Shopify app designed to sync and track multiple Facebook Pixels with Conversion API support, especially useful for overcoming iOS 14 limitations. It allows merchants to ensure their ads are being tracked accurately.

Key Features:

• Multiple Pixel Syncing: Tracks and syncs multiple Facebook Pixels.
• Conversion API Integration: Supports Conversion API for improved data accuracy.
• iOS 14 Compatibility: Designed to work effectively despite iOS 14 tracking restrictions.
• Real-Time Data Updates: Provides real-time updates and reporting.
• Easy Setup: Features a simple setup process for pixel integration.

Pricing: From Free to $19.95/month

Rating: 5.0 (173 reviews)

What Merchants Like:

• Simple setup process.
• Syncs pixels effectively with real-time data updates.
• Excellent customer support.

Complaints:

• Some merchants had trouble with advanced features.

Best For: Merchants who want to track both TikTok and Facebook pixels with Conversion API support.

δ TikTok Pixel‑Facebook Pixel

What It Is: 

δ TikTok Pixel‑Facebook Pixel is a Shopify app that integrates Facebook and TikTok Pixels with Conversion API support. It ensures accurate tracking across both platforms, helping merchants optimize their advertising performance.

Key Features:

• Dual Pixel Tracking: Tracks both TikTok and Facebook Pixels.
• Conversion API Support: Includes Conversion API to address tracking issues.
• Automatic Event Tracking: Automatically tracks events for detailed insights.
• Real-Time Reporting: Offers real-time reporting for ad performance.
• User-Friendly Installation: Provides an easy installation process for Shopify stores.

Pricing: From Free to $19.95/month

Rating: 5.0 (444 reviews)

What Merchants Like:

• Seamless integration of Facebook and TikTok pixels.
• High-quality customer support.
• Improves ad performance and tracking.

Complaints:

• A few users found initial setup confusing.

Best For: Businesses running ads on both Facebook and TikTok who want accurate, real-time tracking.

OnePixel Facebook Pixel, TikTok

What It Is: 

OnePixel is a Shopify app designed to track Facebook Pixel, TikTok Pixel, and Google Ads Conversion with support for Conversion APIs. It allows merchants to optimize their ad campaigns across multiple platforms.

Key Features:

• Multi-Pixel Support: Tracks multiple pixels from Facebook, TikTok, and Google Ads.
• Conversion API: Utilizes Conversion API to improve data accuracy and overcome restrictions.
• Custom Audience Creation: Automatically generates segmented ad audiences.
• Bypasses Ad Blockers: Helps bypass ad blockers and iOS 14 restrictions.
• Comprehensive Event Tracking: Tracks various ad events for better optimization.

Pricing: From Free to $29.90/month

Rating: 4.8 (209 reviews)

What Merchants Like:

• Supports multiple pixels and platforms.
• Easy installation and user-friendly interface.
• Excellent customer support.

Complaints:

• Some merchants reported issues with Google Ads tracking.

Best For: Merchants using multiple pixels and Google Ads, needing robust tracking.

Orichi: Tiktok Facebook Pixels

What It Is:

Orichi is a Shopify app that supports setting up multiple Meta Pixels, Facebook Pixels, and TikTok Pixels. It also prevents spam events and ensures accurate data collection, making it a top choice for merchants aiming to optimize their ad performance.

Key Features:

• Multi-Pixel Support: Supports unlimited setup for both Facebook and TikTok Pixels.
• Conversion API: Includes Conversion API for accurate data collection.
• Spam Event Prevention: Prevents fake or spam events from skewing data.
• UTM Tracking: Provides UTM tracking for detailed attribution and performance insights.
• Advanced Pixel Management: Offers tools for managing multiple pixels and optimizing ad targeting.

Pricing: From Free to $24.99/month

Rating: 4.9 (136 reviews)

What Merchants Like:

• Solves common Facebook Pixel issues.
• Easy to install and configure.
• Great for multi-region businesses.

Complaints:

• Some users faced occasional delays in customer support.

Best For: Businesses wanting advanced tracking features with the ability to prevent spam events for accurate data insights.

FAQs: Best Shopify Facebook Pixel Apps

Can I use Facebook Pixel on Shopify?

Yes, Shopify fully supports Facebook Pixel integration.

How to install Facebook Pixel on Shopify 2024?

There are two primary methods:

- **1. Through Shopify's Integration:** - Navigate to your Shopify admin, then to Online Store > Preferences. - Find the 'Facebook Pixel' section and click Set up Facebook. - Follow the prompts to connect your Facebook account and select your Pixel. **2. Manually:**
- - Get your Pixel ID from Facebook Events Manager.    - In your Shopify admin, go to Online Store > Themes. - Click Actions > Edit Code on your active theme. - Paste the Pixel code within the <head> section of your theme.liquid file.

What are Shopify pixels?

Shopify pixels are snippets of code that track customer actions on your store (e.g., page views, add to carts, purchases). They help you understand customer behavior, optimize marketing campaigns, and measure ad effectiveness.   

What are the best free Shopify Facebook pixel apps?

The best free Shopify Facebook pixel apps are **Omega Facebook Pixel Ad Report** and **Orichi: Tiktok Facebook Pixels**, both of which offer comprehensive tracking and integration features at no cost. ## Conclusion Choosing the right Facebook Pixel app can significantly enhance your ad tracking and optimization efforts. With our top 8 **Shopify Facebook Pixel apps**, you’ll find the best tools to boost your ad performance and achieve better results from your campaigns.