How to Email Customers on Shopify: A Step-By-Step Guide

Do you know that email marketing can help re-engage customers, drive repeat business, and skyrocket your Shopify store's revenue? In this article, we will discover how to leverage Shopify's built-in email features and explore powerful third-party apps to create personalized campaigns.

How to send emails to individual customers on Shopify?

Sometimes, you might need to email individual customers about their orders. Although this attention to detail takes time, it can help you create a premium customer experience and build buyer loyalty.

Let’s explore the process in detail below:

Step 1: Proceed to the Customers section

First, click on Customers from your Shopify admin dashboard. Then select the customer you want to email.

Step 2: Click on the customer email

Find the Customer Overview section and click on the customer’s email address.

Step 3: Fill in the Contact Customer form

After clicking the customer email address, an email editor will pop up. Here, you need to add a subject line to your email or leave the default subject line as is. The code will be replaced with your store’s name and is a good thing to include in the subject line. That tells customers who you are, as they might not recognize your name as the shop owner.

Step 4: Click Send email

Make any changes you need, then click Send email when you’re ready.

How to Send Email to all Customers automatically on Shopify?

You now know how to send personalized messages to customers. But what if you want to contact a large number of existing clients, or maybe all of them, at the same time? Here is what you can do:

Step 1: Proceed to the Customer Notifications area

Navigate to the Settings section on the Shopify dashboard. Click on the "Notifications" tab, then choose Customer Notifications to manage email alerts.

Step 2: Click the “Customize Email Templates”

Here, you can customize the Email Templates by clicking on "Customize Email Templates" to modify text or colors and add images or banners. This email template is used to send to multiple customers at once

Step 3: Save your work

After customization, click Save to activate the Email Notifications. Remember, these email templates will be sent automatically when customers place or cancel an order or when you want to announce gift cards or local pickup. All of these actions will be automatically sent, and you don’t have to worry about opening Shopify and sending it to each customer.

FAQs

How often should I email my Shopify customers?
The frequency of your emails depends on your audience and the type of content you’re sending. Generally, 1-2 emails per week is a good starting point.

What’s the best time to send emails to customers?
The best time to send emails varies, but studies suggest that late morning on weekdays tends to yield higher open rates.

How do I avoid my emails going to the spam folder?
To avoid spam filters, ensure your email content is relevant, avoid using spammy words, and always get explicit permission from your subscribers.

Can I segment my email list by purchase history?
Yes, segmenting your email list by purchase history is a powerful way to send targeted, relevant emails that resonate with your customers.

What are the most effective email campaigns for Shopify stores?
Some of the most effective email campaigns include welcome series, abandoned cart reminders, and post-purchase follow-ups.

In conclusion

By following the steps outlined in this guide, you’ll be well on your way to building strong customer relationships, increasing sales, and growing your brand through emails. Start implementing these strategies today and watch your Shopify store thrive.

Related Posts:

• How to Email the Invoice on Shopify: A Step-By-Step Guide
• Manually Add the Order Status URL to your Email Templates on Shopify
• 6 Easy Steps to Set Up Email Money Transfers on Shopify