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How to Insert a "Reorder" Link in Shopify

Sam Nguyen
Sam Updated: April 11, 2024

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If you’re looking to make it easier for your customers to reorder products in your Shopify store, adding a “Reorder” link is a simple yet powerful solution. By providing this link, you give buyers a quick way to reorder items they’ve purchased before, enhancing their shopping experience and boosting your sales. This guide will walk you through how to insert a “Reorder” link in Shopify, ensuring a smoother process for repeat orders.

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You can guess the function of the link when reading the name. The reorder link helps merchants access to the product page so that they can rebuy items. Moreover, you can measure the rate of repurchase when customers click the link and order an item successfully.

Reorder link is another type of cart permalink. A cart permalink is a link that directly leads customers to the first page of the checkout screen with the product display so that buyers can add that item to their shopping carts.

Attention: this tutorial is an advanced level and requires knowledge of website languages such as HTML, CSS, Javascript, and Liquid. If you encounter any difficulties, you should hire a Shopify expert to help you.

Step 1:

You access Shopify admin, click Online Store and go to Themes.

Step 2:

Find the themes that you want to edit, then press Actions then Edit Code.

how to insert a reorder link

Step 3:

Open the customers/order.liquid under template folder. If you do not see the template, then create a new template link.

Step 4:

Paste the following code:

    <a href="/cart/:">Reorder this</a>

how to insert a reorder link

Step 5:

Remember to Save.

how to insert a reorder link

Conclusion

To wrap up, adding a “Reorder” link in Shopify enhances the shopping experience for repeat customers and boosts sales. By following this guide, you can seamlessly implement this feature, making it easier for customers to purchase their favorite items again. If you’re not comfortable with coding, consider consulting a Shopify expert for assistance.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.

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