Marketing Discount

In marketing, giving special offers to your customers is an attractive method to increase the purchasing power, gain more profits in a short amount of time and popularize your brand. Acknowledging this marketing strategy and its importance, Shopify provides all users several tools to create several types of special offers, such as creating a fixed value or percentage discount, creating a free shipping discount, creating a Buy-X-Get-Y discount and duplicating a discount.

People often use search engines to look for a product they want and if your store appears in the top of the search results, it will get more chance that the searchers will click on your page. Therefore, you should fill in your content the keywords that your potential customers will use to find your products. To improve your rank on the search engine, you can add keywords to four main places, which are page title, meta description, ALT tags, and a page’s body content.

In the 21st century, with the development of the Industrial Revolution 4.0, has come a new era of e-Commerce. Thanks to the internet and digital solutions such as Shopify, buyers and sellers are connected through space and distance, without borders. Nevertheless, this golden opportunity requires a new price, shipping services. Having a better shipping service is synonymous with reaching more potential customers. Therefore, by creating a free shipping discount, you can attract customers to check your store and what you’ve got inside.

You may know that if your content and the page title is matching with each other, it will increase the rank of your store in the search engine results. But in the body of your page, it may also contain pictures which the search engine cannot read that it may lower your position. Hence, you can add the alternative (alt) text in your images to help the search tools recognize your content. This text can be supportive for someone who has visual impairments as well.

As a merchant, you can set up and filter discount codes for your customers to let them use in your online shop or any retail location. Launching discounts are considered one of the most powerful marketing strategies for your online store. There is no limitation to the number of discounts you might want to create. All of the Shopify plans also contain discount codes. After creating different discounts, it is time to get them filtered under your requirements such as Start date, Times used, Discount type or Status. Also, each filter created can be generated for a percentage discount, a free shipping discount or a dollar value discount. In this writing, you will be shown how to filter discount on Shopify by applying easiest and simplest steps.

Buy X Get Y discount is a traditional marketing strategy. By buying a certain number of products, customers will receive a set of other goods as special offers. Offering Buy X Get Y discounts will not only attract new customers, boost up your brand, but also help you to clear space in your store, increase sales and welcome a new collection of products.

With Shopify app available on Appstore and Google Play, you can duplicate a discount for your store’s marketing purpose.

Sometimes, for some reasons, your customers may leave the cart during checkout, we call that as abandoned checkout. It’s not so good for your store. As we want to sell your products and promote customers to buy those as well, Shopify has developed a tool to send an automatic discount to customers who has abandoned checkouts via emails.

As introduced in the previous article, CSV file format is very useful in Shopify. Not only you can export or import customers’ information, but you can also export your own discount codes via CSV format.

A shareable link can help promote your discount on different social media, landing pages or in emails. Promote a discount on Facebook is a good example. The shareable link can aid in directing the customers to the homepage of your store. However, if you want the shareable link to direct your customers to the page rather than the homepage of your store, you can insert a redirect into the shareable link. Therefore, in this article, you will be shown how to add a redirect to a shareable link on Shopify.

There are several ways to optimize your website and make it easier for search engines to find your content. If you use Shopify, the platform comes with built-in SEO features. However, you can improve your content ranking by enhancing your store’s navigation, using descriptive file names for images, and adding internal links with clear, descriptive text.

Search engines like Google collect information by crawling the internet in search of data. But, your store’s page contains a file called the robot.txt file that it can block searching tools from scanning your content. As a result, it may lower your rank in the search result as well as the effectiveness of your SEO strategy. You can also hide a page which does not have a robot.txt file by editing the <head> section in Themes. This topic relates to code that you may think that it is difficult to follow but actually, all you have to do with code is copy and paste. If you want to know the process, keep reading to discover how to hide a page from search engines on Shopify.

If you are finding out how to delete discounts on Shopify, then you are in the right place. Removing used discounts on Shopify are not too complicated for any merchants to perform. You can disable discounts if you don’t want to delete them yet. No matter how you use your Shopify admin, in this writing, you will be shown how to delete discounts on Shopify on Desktop, iPhone, and Android with just a few simple steps.

Collecting customer emails from checkout is a useful measure to get the contact of new customers. Especially to store owners who set customer account preferences as disabled or optional. By collecting customers emails from checkout, you can save customer contacts in a list without requiring them to create accounts, give your customers more convenience.

When your store has sales, you need to let customers know by setting the price compare. You can use discount codes to set the sale price for your products or do it manually by changing the price in the Pricing section of the product settings page. When you make a sale off promotion, you want your customers to see the original price then they will know that there is a discount. If you curious about this process, do not miss out this writing because I will discuss how to set a compare at price for a product on Shopify.

You may know how to set compare at price on a product on Shopify to help the customers know about your sale promotion. But there are cases that a product may have many colors or materials and you just want to discount for the item with specific characteristics. For example, you sell a T-shirt with colors ranging from yellow, red, blue to green, black and you just want to sale the yellow one then you have to setup it manually. Hence, in this writing, I will show you the steps of how to set a compare at price on a variant on Shopify.

Sharing product on social media is huge. Besides improving SEO on your store, you can use social media as an approach to the customers and promote your online shop. By opening social media accounts for your business, not only can you increase the traffic to your store but also spread out your goods to more potential consumers. There are buttons on the product pages as well as the blog posts on the online shop that the owners and their customers can use to share information on their social media. In addition, you can sell your goods on Facebook by using Facebook Sales Channel and likewise for Instagram and Pinterest.

In this article, I would like to introduce to you how to create a sale on Shopify. Nowadays almost any business enterprise offers discounts and gifts at least several times a year. Discount is one of the most used pricing strategies.

The current default Shopify free trial lasts for 3 days. Here’s the good news: you can extend it to an additional 1 month for $1!

Providing customers with discounts seems to be one of the most powerful marketing strategies on any Shopify store. With store owners, they are able to offer discounts, generate discount codes, build up automatic discounts, and even set up sales prices for personal products. More than that, users can create their orders for dollar value discounts, percentage discounts or free shipping discounts. The customers will find it easy to type the discount codes at the checkout if you apply Shopify POS.