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How to select page to show when customers log in to your Shopify store

Sam Nguyen
Sam Updated: March 20, 2024

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Whenever a customer comes to your online store website and signs in with their account, they will see a My Account page, which can display not only their previous orders but also associated shipping and billing addresses. As an online store runner, do you want to redirect your users, the potential customers, to a specific page? If your answer is “Yes”, please keep reading our instructional writing on How to select which page to show when customers log in to your online store to know more deeply about one this topic.

How to select which page to show when customers log in to your online store

The fact is that you are able to adjust the theme in order to get your customers taken to a different page when they log in. Those pages could be home page, or the catalog page.

The catalog page is known as a list that lists all of the visible items in a store that all Shopify stores have at the URL your-store.com/collections/all. Be default, all products on the catalog page are displayed in alphabetic order. You are able to generate a collection to have control over the order where your items are shown on the page.

Step-by-step guide for choosing which page will show up

Step 1:

Go to Online Store > Themes from your Shopify Admin panel.

Step 2:

Choose the theme you want to adjust and click Actions > Edit code.

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Step 3:

In the Templates directory, choose customers/login.liquid.

Step 4

Find the code given below:

{% form 'customer_login' %}

Paste the following code on a new line below it:

<input type="hidden" name="checkout_url" value="/collections/all" />

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Step 5:

For the value attribute in the line of the code, which you have just pasted, please replace /collections/all with the relative URL of the page that you want your users to see when they log in. A value of /collections/all will direct your customers to the catalog page of your store. A value of / will direct your customers to your store’s home page.

Step 6:

Click Save.

Conclusion

To wrap up, customizing the login redirect in your Shopify store is a simple yet powerful feature. Take advantage of this opportunity to guide your customers to the most relevant page after they log in. This change can significantly enhance user experience, potentially increasing engagement and sales by directing customers to your desired landing page, whether it’s your catalog or homepage.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.

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